Email Marketing Coordinator

About The Company Aeroflow Urology is dedicated to providing accessible, convenient, and reliable continence care through education and advocacy. We serve individuals with incontinence and healthcare providers such as physicians and nurses. Our culture thrives on collaboration, innovation, and creativity, where every voice matters. If you're eager to be part of a supportive team that drives meaningful change, Aeroflow is the place for you. About The Role As an Email Marketing Coordinator, you will be pivotal in developing and optimizing email and SMS campaigns designed to foster brand loyalty, improve patient engagement, and drive conversions. You will work closely with the Customer Lifecycle Manager to build strategies for transactional and marketing communications, and continuously refine automated sequences to enhance the user experience. Responsibilities

• Email Marketing
• Assist in the creation, scheduling, and deployment of email and SMS campaigns.
• Collaborate with the Customer Lifecycle Manager to create strategies for enhancing brand awareness, onboarding new patients, and nurturing existing customers.
• Continuously improve automated email and SMS sequences to optimize conversion funnels.
• Keep the editorial calendar updated with email and SMS marketing activities.
• Work on A/B testing strategies, optimizing templates, and enhancing patient engagement.
• Develop an understanding of Aeroflow’s customer lifecycles to recommend new templates, A/B testing, and optimization ideas.
• Ensure mobile-friendly email and SMS templates for seamless user experience.
• Collaborate with the Editorial and Brand teams for email copy, imagery, and other assets.
• Optimize send times, frequency, and content personalization.
• Data Reporting & Analysis
• Track, analyze, and report on email and SMS performance metrics (open rates, click-through rates, conversions, etc.).
• Provide actionable insights to improve future campaigns and increase ROI.
• Maintain weekly, monthly, and quarterly reports to track trends and campaign effectiveness.
• Additional Responsibilities
• Stay updated on industry trends, tools, and best practices to ensure Aeroflow’s marketing remains cutting-edge.
• Ensure compliance with CAN-SPAM laws, SMS regulations, and ADA guidelines.
• Conduct quarterly competitor research for trends and best practices in email and SMS marketing.
• Provide support to the Patient Experience Team as needed.

Qualifications

• Education: Associate's or Bachelor's degree in Marketing or related field.
• Experience: 2+ years in email/SMS marketing or similar roles.
• Skills:
• Proficiency in email marketing platforms (e.g., Klaviyo, Mailchimp, Braze) and SMS tools.
• Strong understanding of analytics tools (e.g., Google Analytics, email performance dashboards).
• Excellent writing and editing skills for compelling email copy.
• Ability to work in a fast-paced environment and manage multiple projects.
• Creative eye for design and familiarity with brand guidelines.
• Strong analytical skills to translate insights into actionable plans.

Compensation & Benefits

• Salary: $50,000 per year.
• Benefits: Competitive health plans (FSA/HSA options), dental and vision insurance, 401K with company match, paid parental leave, fertility stipends, free diapers, breast pumps, PTO accrual from day one, employee assistance programs, and more.

Equal Opportunity Aeroflow Health is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.