Paid Media Manager

Classification: This position is classified as exempt, full-time, and is at-will employment.

Position Summary

The Paid Media Manager is responsible for planning, launching, managing, and optimizing paid digital advertising campaigns across multiple platforms, including Meta, Google, LinkedIn, TikTok, Reddit, Amazon, YouTube, and other relevant channels. This role oversees campaign performance from strategy through execution, with a strong focus on achieving client goals, maximizing return on ad spend, and delivering clear performance insights. The ideal candidate is both strategic and hands-on, with experience managing budgets, analyzing results, and making data-driven recommendations.

This role is ideal for someone who wants flexibility, a work from home schedule, and the opportunity to make an impact for clients. You will collaborate with clients and internal team members to produce measurable results and momentum for assigned clients. Although this role offers flexibility, you must be available during standard business hours to communicate with clients, participate in internal meetings, and support real-time needs. Most work happens in the general 8 to 5 range Monday-Friday.

This is a fully remote position within the State of California. Employees must have reliable high-speed internet and a dedicated workspace. Travel is required for occasional client and team meetings. We also host quarterly in-person team meetings in Orange County or Los Angeles. 

Key Responsibilities

• Develop and execute paid media strategies aligned with client goals, target audiences, and budgets
• Manage campaigns across platforms such as Meta, Google Ads, LinkedIn Ads, TikTok, Reddit, Amazon Ads, YouTube, display, and other digital advertising channels
• Conduct audience research, keyword research, competitive analysis, and platform planning to inform campaign strategy
• Build, launch, monitor, and optimize campaigns for awareness, traffic, lead generation, conversions, and e-commerce performance
• Manage campaign budgets, pacing, bid strategies, and media allocations to improve performance and efficiency
• Write or collaborate on ad copy, creative direction, asset requests, and testing plans
• Monitor campaign performance daily and make proactive adjustments to improve key metrics such as CTR, CPC, CPA, ROAS, and conversion rate
• Set up and review tracking, pixels, UTM parameters, conversion events, and reporting dashboards to ensure data accuracy
• Analyze results and provide actionable recommendations based on campaign insights and performance trends
• Prepare client-facing reports that clearly communicate outcomes, learnings, and next-step recommendations
• Partner with internal and client teams to align campaign execution with broader marketing initiatives
• Stay current on digital advertising trends, platform updates, privacy changes, and best practices
• Identify opportunities to test new tactics, audiences, formats, and platforms to improve results

Qualifications

• 5+ years of experience managing paid digital media campaigns
• Hands-on experience with platforms such as Meta Ads Manager, Google Ads, LinkedIn Ads, and Amazon Ads
• Strong understanding of digital marketing metrics, attribution, tracking, and performance analysis
• Experience managing multiple campaigns and budgets across different clients or business lines
• Ability to translate data into insights and recommendations
• Strong organizational skills and attention to detail
• Excellent written and verbal communication skills
• Comfortable working independently in a fast-paced environment
• Proficiency in Google Analytics, Excel/Google Sheets, and ad platform reporting tools

Preferred Qualifications

• Agency experience
• Experience with e-commerce and lead generation campaigns
• Proficiency with Google Tag Manager and conversion tracking setup
• Knowledge of A/B testing methodologies and landing page optimization
• Experience with programmatic, YouTube, social media platforms or additional paid channels

Core Competencies

• Strategic thinking
• Analytical problem-solving
• Budget management
• Campaign optimization
• Communication and presentation skills
• Initiative and accountability
• Cross-functional collaboration

Success in This Role Looks Like

• Campaigns are launched accurately and on time
• Media budgets are managed effectively and efficiently
• Performance improves over time through ongoing optimization and testing
• Clients receive clear, strategic recommendations backed by data
• Reporting is accurate, insightful, and easy to understand
• Paid media efforts support broader agency and client growth goals

Compensation

• Starting salary range: $70,000 - $80,000 annually, depending on experience and qualifications
• Health, dental, vision and life insurance available
• Company SIMPLE IRA plan available 
• Paid sick leave in accordance with California law
• This role is full time and includes standard national holidays
• Flexible remote work with required daytime availability

Well Connected Brands is proud to be an Equal Opportunity Employer.