Freelance Marketing Specialist

Job Opening: Freelance Marketing Specialist - Targeting Technical ProfessionalsTitle: Marketing Specialist

Name: Guillaume Maussen

Company: Vivendi Outsourcing

About the Company

Vivendi Outsourcing specializes in recruiting and outsourcing highly qualified technical professionals in construction, industry, and petrochemicals. Our primary goal is to attract the best technical talent from Eastern European countries and connect them with opportunities in the Belgian market. We are now seeking a freelance Marketing Specialist to help us reach and engage this specific target audience online.

About the Role

We are looking for a freelance Marketing Specialist with expertise in Google Ads, SEO, and social media content creation (Instagram, Facebook, LinkedIn) to join the Vivendi Outsourcing team. Your main focus will be on developing and implementing marketing strategies specifically designed to attract technical professionals to consider opportunities through Vivendi Outsourcing. This role requires understanding the online behavior and preferences of this target group and tailoring our online presence accordingly.

Responsibilities

• Google Ads for Technical Recruitment: Developing, implementing, and optimizing Google Ads campaigns specifically targeting technical professionals in relevant fields and geographic locations. This includes precise keyword research related to technical skills and job titles.
• SEO for Technical Talent Acquisition: Implementing on-page and off-page SEO strategies to improve our website's visibility in search results for queries used by technical professionals seeking opportunities in Belgium. This includes optimizing content with technical keywords and highlighting the benefits of working with Vivendi Outsourcing.
• Social Media Content for Technical Engagement: Creating engaging and informative content for our social media channels (Instagram, Facebook, LinkedIn) that resonates with technical professionals. This could include highlighting project opportunities, showcasing the benefits of working in Belgium, and sharing industry-relevant information.
• Performance Monitoring and Reporting (Technical Audience Focus): Tracking and analyzing the performance of marketing campaigns based on their effectiveness in reaching and engaging technical professionals.
• Understanding the Technical Audience Online: Conducting research to understand the online platforms, content preferences, and information sources used by our target technical professionals.
• Collaboration: Working closely with the recruitment team to understand their needs and the specific profiles they are seeking to ensure marketing efforts are aligned.

Qualifications and Skills

• Proven experience (minimum 3 years) as a Marketing Specialist with a strong focus on Google Ads, SEO, and social media marketing, with a demonstrated ability to target specific professional groups online.
• Experience in developing and optimizing Google Ads campaigns using precise targeting to reach niche audiences.
• Solid understanding of SEO principles and techniques, with the ability to optimize content for specific professional terminology.
• Excellent copywriting and content creation skills with the ability to create content that appeals to technical professionals and addresses their specific interests and concerns.
• Experience in creating visually engaging content for social media that resonates with a technical audience.
• Strong analytical skills and the ability to interpret data to understand the effectiveness of campaigns in reaching the target technical demographic.
• Ability to work independently, take initiative, and manage time effectively as a freelancer.
• Excellent communication skills.
• Understanding of the online landscape and communities frequented by technical professionals is a significant advantage.
• Fluency in English is required; knowledge of Polish or other Eastern European languages is a plus.

Benefits

• Competitive freelance rate based on experience and expertise.
• Engagement with the potential for long-term collaboration.
• Opportunity to play a key role in attracting top technical talent to exciting opportunities in Belgium.
• Autonomy and flexibility in your work schedule and location (work from home or preferred workspace).
• Direct collaboration with the company's leadership team and recruitment specialists.
• Opportunity to expand your skills in targeted digital marketing within the international recruitment sector.

Start Date

The position begins in the first half of 2025.

Application Procedure

For more information or to apply, please contact us via LinkedIn. We are always ready to answer your questions and support you in your application process.