Demand Generation Manager

About ViB

ViB is the go-to demand generation partner for B2B technology companies. Through email campaigns, qualified appointments, content syndication, and webinars, ViB helps B2B marketing teams reach the right audiences and generate measurable results.

More than 500 technology organizations trust ViB Tech, and 84% of clients return year after year. ViB has also been named a G2 Leader in Demand Generation and by Deloitte Technology Fast 500 for its continued growth.

Position Overview

We're hiring a Demand Generation Manager to lead ViB's integrated marketing strategy and drive day to day campaign execution. You’ll be joining a lean, fast-moving organization. As our resident SME on integrated demand generation, you’ll be expected to roll up your sleeves to build, launch, and optimize multi-threaded campaigns that generate inbound demand and create qualified pipeline for our sales team. You're a seasoned expert at connecting cross-channel touch points, including sales outreach, into a single, cohesive motion. You possess strong content instincts, excel at partnering with Sales on field strategies and sales plays, and thrive on seeing your work show up directly in pipeline reports. 

Reports to: Head of Marketing

Location: Remote

What you'll do

Plan, Coordinate and Execute Integrated Campaigns

• Multi-Threaded Campaigns: Architect, launch, and optimize end-to-end, multi-channel campaigns across email, webinars, content, website, paid social, events, and outbound sales plays.
• Campaign Rhythm & Operations: Own the campaign calendar end-to-end—from briefs, timelines, and launch checklists to QA, tracking, and post-campaign readouts.
• Full-Funnel Lifecycle Marketing: Build and optimize nurture campaigns across the buyer lifecycle - from converting first-touch prospects into booked sales meetings, to driving engagement across the customer lifecycle, supporting cross-sell, expansion and retention.  
• Organic Social & Brand Presence: Build an active organic social media strategy to elevate ViB’s brand presence, distribute campaign assets, amplify employee advocacy, and engage target account stakeholders.
• Inbound & Growth Strategy: Manage our SEO, AEO, and content-driven strategy to improve discoverability, authority, and qualified pipeline. Own conversion rate optimization (CRO) to maximize web traffic and demand capture.
• Pilots & AI Workflows: Run disciplined experiments across new channels and leverage AI tools to streamline audience targeting, copy personalization, and campaign operations.
• Partner & Agency Management: Manage outside agencies and freelancers, maintaining high creative standards and tight execution against briefs.holding them to clear briefs, deadlines and results. Manage partnership strategy with industry associations as a key channel for influence and growth. 
• Apply AI-enabled workflows to improve campaign execution, audience targeting, personalization, reporting efficiency, and decision-making.

Partner with Sales on Field and Account-based Strategy

• Sales Alignment & Plays: Collaborate side-by-side with Sales to align on ICPs, target account lists, and quarterly revenue priorities. Equip reps with targeted content, talk tracks, and sales plays. 
• Field & Event Programs: Plan and execute field marketing initiatives (trade shows, executive dinners, roundtables) with airtight pre-event promotion, live execution, and post-event pipeline follow-up.
• Feedback Loops: Maintain a tight feedback cadence with Sales on lead quality, messaging resonance, and deal velocity to continuously refine campaign tactics.

Create Performance-Driven Content and Assets

• Copywriting & Asset Creation: Write and edit punchy, high-converting copy tailored to B2B tech buyers and demand leaders. Personally draft emails, landing page copy, guides, social posts, and sales one-pagers.
• Thought Leadership & Webinars: Shape webinar programming and thought-leadership assets that position ViB’s point of view firmly in front of our ICP.
• Content Repurposing: Maximize ROI on content by systematically atomizing core assets across multiple channels and touchpoints.

Measure, Optimize & Scale

• Pipeline Attribution: Partner with Marketing Ops to track full-funnel metrics—from initial engagement to booked meetings, pipeline, and closed-won revenue 
• Data-Driven Testing: Rigorously test all components of a campaign: messaging, assets, channel, audience, and offer to rapidly iterate and scale winning tactics. 
• Playbooks: Document repeatable playbooks, templates, and frameworks to accelerate scale and speed to market  

What you bring

• 7+ years in B2B demand generation or integrated marketing, ideally at a B2B tech or marketing services company.
• A track record of building and running integrated campaigns that produced measurable pipeline and booked meetings, not just leads. You can walk us through specific programs and their numbers.
• Deep, hands-on fluency across email, webinars, content syndication, paid social, events and ABM, and how they reinforce each other.
• Proven experience partnering with Sales on account strategy, field programs and follow-up, with the credibility to push back and the instinct to listen.
• Strong writing and content skills. You can draft a campaign email, a landing page and a webinar abstract yourself, and edit others' work to a high bar.
• Highly skilled user of HubSpot (or a similar marketing automation platform) and Salesforce, including building emails, workflows, lists and reports.
• An analytical, test-and-learn mindset, with comfort tying activity to pipeline and revenue.
• Excellent project management: you keep multiple campaigns moving at once without dropping details.
• Experience managing agencies or freelancers to clear briefs, deadlines and outcomes.
• Thrives in a fast-moving team where you'll roll up your sleeves and own the outcome.