Senior Digital Marketing Manager – EdTech Demand Generation

Senior Digital Marketing Manager – EdTech Demand Generation (Remote – Global Applicants Welcome)Company: UniUpp

Location: Remote (Open to All Countries)

Employment Type: Full-time

Salary: Competitive and commensurate with senior-level experience in higher education performance marketing

About UniUpp

UniUpp is one of the UK’s fastest-growing EdTech and higher education recruitment organisations. We specialise in domestic student acquisition, helping thousands of learners across the United Kingdom enrol into flexible, career-focused university degree programmes through partnerships with multiple accredited higher education institutions.

Our mission is to make higher education more accessible, practical, and transformative. UniUpp operates as a performance-led organisation, where marketing drives growth through data, testing, and continuous optimisation. We invest heavily in digital acquisition and automation, empowering our marketing team to scale innovative, high-performing campaigns built on measurable impact.

To accelerate our expansion, UniUpp is seeking a Senior Digital Marketing Manager – EdTech Demand Generation, with proven expertise in Google Ads, performance marketing, and student acquisition within the higher education sector.

The Role

This is a senior strategic position with full-funnel ownership of UniUpp’s digital acquisition strategy for UK student recruitment, focused primarily on Face-to-Face learning programmes.

You will lead Google Ads strategy and execution, manage over £500,000 in annual paid media investment, and oversee web performance, conversion rate optimisation (CRO), SEO, and enrolment growth.

The ideal candidate is analytical, commercially minded, and thrives on delivering measurable growth through disciplined execution and insight-driven decision-making. You will report directly to the company’s leadership team and collaborate closely with operations, recruitment, and content teams to ensure consistent performance across all channels.

Key Responsibilities

• Own and lead UniUpp’s end-to-end digital acquisition strategy for domestic UK student recruitment, with full accountability for lead volume, quality, and conversion outcomes.
• Plan, execute, and optimise Google Ads campaigns across Search, Display, and YouTube, maximising lead generation efficiency and ROI.
• Manage and optimise an annual paid media investment exceeding £500,000, delivering measurable performance improvements and cost efficiency.
• Lead and implement demand generation initiatives across all stages of the marketing funnel — awareness, consideration, and conversion.
• Oversee web performance, CRO, and SEO to ensure seamless user experiences and maximise conversion rates.
• Collaborate with internal and external teams (Paid Media, Web, and Performance Content) to deliver integrated campaign execution.
• Conduct advanced data analysis, attribution modelling, and performance reporting to identify actionable insights and growth opportunities.
• Continuously monitor competitor activity, audience behaviour, and market trends, developing strategies to maintain UniUpp’s competitive advantage.
• Report directly to senior leadership with detailed insights, forecasts, and recommendations for strategic optimisation.

Essential Requirements

• Minimum of 5 years’ experience in digital marketing, with at least 3 years in the higher education or EdTech sector.
• Demonstrated success scaling student acquisition or enrolment campaigns for UK-based higher education institutions or agencies.
• Proven ability to manage six-figure paid media budgets (minimum £500,000 annually).
• Deep expertise in Google Ads (Search, Display, and YouTube) with a strong track record in conversion optimisation.
• Strong technical command of Google Analytics, Data Studio, and performance measurement frameworks.
• Advanced understanding of CRO, SEO, and user journey optimisation.
• Proven experience leading internal and external marketing teams across Paid Media, Web, and Content.
• Excellent analytical, strategic, and communication skills, with the ability to translate data into actionable business insights.
• High attention to detail, professional discipline, and ability to manage multiple priorities under pressure.

Required Certifications

Applicants must hold all three of the following current Google certifications (verification required at interview stage):

1. Google Ads Display Certification
2. Google Ads Search Certification
3. Google Analytics Individual Qualification (GAIQ)

Candidates in the process of renewing these certifications may still be considered, provided evidence of completion or renewal is available.

Applications without all three certifications will not be considered.Desirable Experience

• Experience with marketing automation, CRM-based campaign optimisation, or integrated student lifecycle marketing.
• Experience improving cost-per-enrolment (CPE), conversion rates, and lead-to-application ratios at scale.
• Familiarity with higher education compliance, advertising regulations, and ethical recruitment practices.

Core Competencies

Google Ads Strategy & Optimisation | Student Acquisition | EdTech Marketing | Digital Demand Generation | CRO & SEO | Marketing Analytics | Full-Funnel Performance | Budget Management | Team Leadership | Higher Education Recruitment

What UniUpp Offers

• A competitive salary based on your experience within the higher education sector.
• Strategic ownership of the entire digital acquisition function for a rapidly expanding UK EdTech brand.
• Opportunity to lead national-level student recruitment and enrolment initiatives.
• A remote-first, globally inclusive environment, working primarily to UK business hours.
• Direct collaboration with senior leadership and full decision-making autonomy in your field.
• A long-term growth opportunity within an ambitious, data-driven, and mission-led organisation.

Reporting Line

This role reports directly to the Directors of UniUpp and works collaboratively with the operations and recruitment leadership teams to align marketing performance with institutional growth objectives.

How to Apply

Please ensure your CV clearly demonstrates your experience within higher education or EdTech, your Google Ads expertise, and your valid certifications.

Only candidates meeting these core requirements will be shortlisted for interview.