Freelance Marketing

Join a dynamic travel startup focused on delivering luxury experiences in Johannesburg for international and local travelers. This role is ideal for a digital marketing specialist with expertise in Google Ads and paid media, particularly within the startup and travel sectors. You will be responsible for developing, implementing, and managing a targeted Google Ads strategy to drive brand awareness and customer acquisition, working with a modest initial budget and the potential for increased investment as the business grows. This is an opportunity to make a significant impact on a growing brand and help shape its digital marketing approach from the ground up. Deliverables

• Develop and execute a comprehensive Google Ads strategy tailored to the luxury travel market.
• Set up, monitor, and optimize Google Ads campaigns to maximize ROI and reach target audiences in Europe, the US, and South Africa.
• Conduct keyword research and competitor analysis to inform campaign structure and ad copy.
• Provide regular performance reports and actionable insights to guide ongoing strategy.
• Collaborate on creative assets and landing page recommendations to improve conversion rates.
• Adjust campaign parameters and budgets as the business scales.

Requirements

• Proven experience managing Google Ads or paid media campaigns, ideally for startups or travel brands.
• Strong understanding of digital marketing best practices, including audience targeting, keyword research, and conversion optimization.
• Proficiency with Google Ads Manager and analytics tools.
• Ability to work independently, manage budgets, and deliver results within agreed timelines.
• Excellent communication skills and attention to detail.
• Availability for remote collaboration, with flexibility to scale involvement as the business grows.

About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally. Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.