Facebook Advertising Specialist

Join a dynamic e-commerce jewelry brand as a Facebook Ads Specialist, focusing on driving growth in the US and European markets. You will be responsible for developing, executing, and optimizing Meta (Facebook & Instagram) ad campaigns tailored to the fashion and jewelry sector. The role requires a strategic mindset to maximize conversions and ROI, as well as the ability to target audiences effectively across the marketing funnel. This is an opportunity to make a significant impact on a growing brand and potentially establish a long-term collaboration based on performance and results. Deliverables

• Develop and implement Meta (Facebook & Instagram) ad campaigns for a Shopify-based jewelry store
• Optimize campaigns for conversions, ROI, and audience targeting at all funnel stages
• Conduct A/B testing and analyze campaign performance data to inform strategy adjustments
• Collaborate on creative direction to ensure ads align with brand style and objectives
• Provide regular performance reports and actionable insights

Requirements

• Proven experience managing Facebook and Instagram ad campaigns for e-commerce, fashion, or beauty brands
• Strong understanding of audience segmentation and targeting for US and EU markets
• Demonstrated ability to optimize campaigns for conversions and ROI
• Proficiency with Shopify and Meta Ads Manager
• Analytical skills to interpret campaign data and drive continuous improvement
• Excellent communication and reporting abilities
• Availability for part-time, contract-based work

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