Content Creator

This role is ideal for a creative professional passionate about beauty, wellness, and digital engagement. You will play a pivotal part in launching a new business in Canberra, Australia, specializing in at-home 'Botox parties.' The position involves developing and executing a content strategy to build brand awareness, managing social media channels, and creating a user-friendly website to support bookings and inquiries. You will work with provided visual assets and reference materials to craft compelling content that resonates with the target audience and drives engagement ahead of the mid-July launch. Deliverables

• Develop and implement a content calendar for Instagram and Facebook, including posts, stories, and promotional campaigns.
• Create engaging, on-brand visual and written content using provided images and inspiration links.
• Manage social media accounts, respond to comments and messages, and encourage positive reviews.
• Design and launch a new website with booking and inquiry functionality, optimized for SEO.
• Monitor analytics to assess campaign effectiveness and adjust strategies as needed.
• Collaborate with stakeholders to ensure all content aligns with brand messaging and launch goals.

Requirements

• Demonstrated experience in content creation for beauty, wellness, or lifestyle brands.
• Proficiency in social media management, especially Instagram and Facebook.
• Strong copywriting and visual storytelling skills.
• Experience with website builders (e.g., Wix, Squarespace, WordPress) and basic SEO principles.
• Ability to work independently, meet deadlines, and adapt to evolving project needs.
• Familiarity with digital marketing best practices and audience engagement strategies.
• Based in Australia or able to work within the Canberra time zone preferred.
• Availability to start immediately and commit through the launch period.

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