Creative Director, Paid Ads - Direct Response, Performance Marketing *

This is a fantastic opportunity for a performance-driven Creative Director to lead our in-house team in crafting high-converting, direct-response video ads for Facebook, YouTube, TikTok, and beyond. If you’re a gifted storyteller with a deep background in paid media, thrive in a script-to-screen role, and have experience managing large creative teams (ideally in an agency setting), we want to talk to you. You know how to juggle high-volume testing and big-budget hero productions, spotting winning ads fast and scaling them to tens of thousands in daily spend. You blend structure with creativity, following a proven process while constantly pushing boundaries to keep content fresh, dynamic, and high-converting. You don’t just write scripts, you craft thumb-stopping hooks, high-impact messaging, and video ads that drive ROAS from day one. Sound like you? Let’s dive in… Hi, I’m Alex Brown, Chief Marketing Officer at Truly Free, and I need your help. We’re on a mission to free 10M+ homes from harmful chemicals by providing family-safe, innovative home cleaning products. Until now, we’ve relied on agencies for our Facebook, YouTube, and Instagram ads, but it’s time to bring our ad creative in-house. Over the past three years, we’ve grown exponentially and we’re aiming for new record-breaking growth this year. To reach our goal of becoming a 9-figure, multi-channel brand, we need to take our creative to the next level—and that’s where you come in. What are the Key Points?

• Compensation: $165,000 - $185,000 + Bonus (negotiable for right person)
• Location: 100% Remote (Some occasional travel to home office in Michigan)
• Benefits: Health/Dental/Vision/Disability/Life + 401k + 3 weeks PTO
• Hours: 8:30 a.m. to 5:00 p.m. EASTERN (regardless of where you live)
• Culture: Human-first with High-Performing, Happy & Humble People (no jerks)

Who Are We? Truly Free is a fast-growing, self-funded DTC brand on a mission to free 10 million homes from toxic cleaning chemicals and plastic waste. Our journey began 16 years ago when our founder, Stephen Ezell, discovered that everyday household products were making his family sick. That moment sparked a mission—to create powerful, family-safe, and eco-friendly cleaning solutions that work. What makes us different? We don’t just sell a product—we deliver a system. Our refillable, non-toxic solutions help families detox their homes without adding to the plastic problem. While most brands offer one piece of the puzzle, we provide the full picture—cleaner homes, safer families, and a healthier planet. Think of us as the Apple of home cleaning—effortless, effective, and sustainable. What’s Our Past and Future? We built Truly Free the hard way—organically, product-first. No outside investors, no gimmicks. We started with one non-toxic cleaner and grew into a full suite of home solutions. Unlike brands that launch with a name and figure out the rest later, we did it in reverse—solving real problems, proving product-market fit, scaling cash flow, and then building the brand. It’s not the usual path, but it works. Now, we’re expanding faster than ever, bringing Truly Free to even more homes. What’s Our Culture Like? We Believe In High Performance, Deep Work, And Zero Office Politics. Real Collaboration, Real Results. That’s Why We’ve Built Systems To Protect Your Focus And Time And beyond business, we believe in giving back. We actively support safe houses and orphanages in Haiti, the Dominican Republic, and Mexico, providing over 200 children with food, education, and shelter. If you’re ready to join the Refillable Revolution, let’s make every home a Truly Free home. Should You Apply? If you LOVE every aspect of video ad creative from script-to-screen and crave the opportunity to make an impact working with a team that’s leaning into a meaningful mission, and you…

• Obsess over what makes consumers tick
• Can write, storyboard, and produce ads that grab attention
• Are hands-on with pre-production, production, and post
• Understand both direct-response and branding
• Lead teams with vision, accountability, and energy
• Are a student of advertising psychology who constantly refines your craft
• Stay ahead of trends and love testing new styles and platforms

Then please continue reading on as you’re the ideal candidate… and we’d love to talk to you ASAP. Note: We’ve developed a unique, in-depth application process to help us pinpoint the best candidates. We read every application and will be in touch if there’s a good fit. The more you tell, the deeper understanding we gain and the more meaningful our first conversation will be. Very Important: Please do not use ChatGPT or AI when filling out the application. We will know and we will immediately disqualify you from the process.What Will You Deliver?

• Create Ads That Win – Develop high-converting concepts that drive measurable results (ROAS, CTR, CPA).
• Scale a High-Volume Ad Machine – Oversee a testing pipeline to ensure consistent, top-tier ad production.
• Data-Driven Post-Mortems – Analyze ad performance, pinpoint trends, and iterate for continuous improvement.
• Lead & Coach – Set aggressive but achievable KPIs for your creative team, building a fun yet results-driven culture.
• Develop Playbooks & Systems – Build SOPs to streamline creative processes, workflows, and production efficiency.

How You Will Execute And Lead

• Strategy – You’ll work with our product and marketing team to establish the overall vision and strategy for the ads, relying on both research and intuition to pinpoint concepts that “click”
• Analysis – You’ll dive DEEP into our paid ads data to see what works and what doesn’t, identifying the patterns of success to capitalize one, and the mistakes to avoid
• Scripting – You’ll write the scripts for the ads while keeping in mind the overall visual vision for the ad so the copy, graphics, video and all other elements just “work” together
• Editing – You’ll do the agonizingly detailed collaborating with the editing team that’s necessary to pull all the production elements together to create a final piece that “sings” and delivers the desired results
• Logistics – You’ll handle all logistics for any video or photo shoots or other elements of the production process, delegating various tasks to our team as necessary
• Project Management – You’ll be the single point of accountability for delivering all ads, managing each ad like a project with all details thought out and coordinated with your team
• Recruiting – You will recruit new team members as necessary to fill talent gaps, relying on your robust network of people whom you trust to get things done the RIGHT way

What Skills Do You Need?

• Direct-Response Copywriter – You live and breathe persuasive copy, scripting ads that convert from day one.
• 5+ Years of Leadership Experience – Ideally in an agency or fast-paced in-house team with high creative demands.
• Master Storyteller – You architect emotional narratives that connect, inspire, and drive action.
• Strategic Marketer – Deep passion for consumer psychology and an instinct for high-performing creative.
• Multidisciplinary Creative – You can script, storyboard, direct, and oversee video production/editing.
• Results-Obsessed – Your North Star is ROAS. Creative is only successful if it moves the needle.
• Networked & Resourceful – You can pull in top-tier talent for motion graphics, animation, and specialized needs.
• Data-Driven – You don’t just guess what works—you analyze, test, and scale proven winners.
• Process-Oriented – You bring order to chaos, ensuring efficient creative production and iteration.

What You'll Enjoy From Us

• A Curated Team - A very supportive team of other high-performers who like to get things done, hold themselves accountable and help each other out wherever possible.
• A Nurturing Culture - A culture that supports and nurtures your need to learn, grow and challenge yourself to be the best you possibly can be.
• A Fantastic Lifestyle – A 100% remote experience that allows you to work from home, enjoy your family, outside interests and passions

If this sounds like a good fit, if you’re excited to do something challenging and meaningful that preserves your ability to enjoy life to the fullest, then please apply ASAP as we can’t wait to meet you!