Email Marketing Specialist

We are looking for a results-driven Email Marketing Specialist to join our growing digital team. The ideal candidate must have strong experience in building automated email flows, campaign optimization, segmentation, and performance tracking.

This is a full-time remote position and requires strict availability during IST working hours (9:00 AM – 6:00 PM IST).

Position Details

• Job Type: Full-Time
• Working Hours: 9:00 AM – 6:00 PM (IST)
• Work Mode: Remote
• Task Management: ClickUp
• Communication: Microsoft Teams

Key Responsibilities

• Plan, create, and execute email marketing campaigns
• Build automated email flows (welcome series, abandoned cart, follow-ups, nurturing, re-engagement, etc.)
• Segment email lists based on user behavior, interests, and lifecycle stage
• Manage CRM integrations and email platform setup
• Optimize subject lines, content, and CTAs to improve open rates and conversions
• Monitor campaign performance and prepare weekly/monthly reports
• Maintain email list hygiene and ensure compliance (CAN-SPAM, GDPR, etc.)
• Conduct A/B testing to improve campaign results
• Collaborate with copywriters, designers, and marketing team

Required Skills & Experience

• Proven experience in email marketing (4+ years preferred)
• Experience with platforms such as:
• GoHighLevel (GHL)
• Mailchimp
• ActiveCampaign
• Klaviyo or similar tools
• Strong understanding of:
• Email automation workflows
• Lead nurturing funnels
• CRM integrations
• Conversion optimization
• Knowledge of deliverability best practices
• Ability to analyze metrics (Open Rate, CTR, Conversion Rate, Revenue per Email)
• Basic understanding of HTML email templates

Preferred Qualifications

• Experience in performance-driven industries
• Experience managing large customer databases
• Strong copywriting skills
• Experience with UTM tracking and GA4 integration
• Experience in referral and retention campaigns

KPIs & Performance Metrics

• Open Rate improvement
• Click-Through Rate (CTR)
• Conversion Rate
• Revenue generated from email campaigns
• List growth & engagement rate

What We Expect

• Full availability during IST hours
• Daily updates via Teams
• Task completion via ClickUp
• Proactive communication
• Data-driven mindset
• Long-term collaboration commitment