Creative Brand Strategist (Freelance)

TNGE is looking for a Creative Brand Strategist (Freelance) to work closely with our founders and clients on shaping and sharpening brand strategy across beauty, wellness, and fashion.

This role sits at the intersection of insight, creativity, and clarity. You’ll turn brand ambition into clear positioning, narratives, and strategic direction that designers, marketers, and founders can actually execute.

WHAT YOU WILL DO

• Develop brand positioning, messaging, and narrative frameworks for client brands
• Translate market, consumer, and cultural insights into clear strategic direction
• Define brand DNA, tone of voice, and creative guardrails
• Collaborate closely with designers, founders, and marketing teams to ensure strategy translates into execution
• Support naming, product storytelling, and launch narratives
• Prepare concise strategy decks, briefs, and written outputs that guide creative work
• Review and refine creative concepts to ensure strategic consistency

YOU ARE

• 5+ years experience in brand strategy, creative strategy, or agency environments
• Strong track record working on consumer brands, ideally in beauty, wellness, or fashion
• Sharp thinker with a strong point of view and attention to detail
• Comfortable owning strategic workstreams independently
• Clear, confident communicator in writing and conversation
• Fluent in English (German a plus)
• Comfortable working freelance on a project or retainer basis
• Available to start immediately

BONUS IF

• Experience working with early-stage or founder-led brands
• Strong cultural literacy and trend awareness
• Experience collaborating closely with design and creative teams

WHY TNGE

We work with global leaders and breakout beauty brands—fast, strategic and just the right amount of obsessed. No hierarchy, no fluff. You’ll work closely with our founding team, own real projects and be part of a remote culture that’s sharp, creative and human.