Marketing Manager - Germany

About Us TentBox was established in 2015, and is the UK’s leading roof tent brand and the facilitator of unforgettable outdoor experiences. We’re revolutionising adventure and making outdoor exploration simpler and more convenient with a range of high-performance roof tents. So whether you’re a novice camping family, an experienced solo-explorer – or anything in between – you can embrace the freedom to get out and see the world. Our Values Exceptional Products Product quality is at the core of everything we do. All our products are designed by our world-class product team in the UK. Unrivalled Customer Service We care deeply about our customer service, and work tirelessly to ensure everyone has a positive experience with TentBox. Inclusive Community The TentBox Community is everything to us. We understand that a TentBox is so much more than a product – it's a lifestyle. The Role TentBox is expanding rapidly across Europe and we’re looking for a Marketing Manager to lead our growth in Germany. This is a strategic, hands-on role for someone who can build a brand from the ground up while driving results across influencer marketing, PR, retail activation, community, and localised paid media. You’ll be our first marketing hire in Germany, the voice of TentBox in the market and a key player in shaping how the brand comes to life locally. Key Responsibilities Local Strategy & Brand Building

• Lead the marketing strategy for Germany, aligned with global brand direction
• Help build TentBox as a trusted, desirable brand in the German market
• Champion brand consistency while shaping it for local culture and context
• Be the brand guardian in Germany, ensuring everything we do reflects our values and vision

Influencer & Creator Marketing

• Own and scale relationships with German creators
• Run high-impact influencer campaigns that generate reach, trust, and usable content
• Collaborate with creators to develop locally relevant ad assets when efficient

PR & SEO-Focused Outreach

• Drive coverage in credible German publications to build social proof and trust
• Secure backlinks from reputable outlets to strengthen SEO
• Align local PR angles with UK/global brand narratives

Community & Events

• Grow and actively manage the German TentBox Facebook Group
• Scale events through retail showrooms (building on our successful UK model)
• Help create real-world brand experiences that bring TentBox to life

Retail Marketing Support

• Work with local retail partners to support in-store marketing, visibility and brand alignment
• Ensure campaigns and materials reflect TentBox’s tone and identity
• Support showroom-led activations and events

Ad Localisation & Creative Support

• Work closely with the Head of Performance to adapt high-performing UK ads
• Ensure cultural and linguistic localisation is done to a high standard
• Help produce new local ad creatives with influencers or creators where relevant

Ideal candidate

• 5+ years of marketing experience, ideally in a regional or brand marketing role
• Strong brand sensibility — you understand how to build a brand, not just run campaigns
• Track record of delivering influencer, PR and community marketing campaigns
• Knowledge of SEO and how backlinks support organic growth
• Experience working with or supporting retail partners
• Fluent in German and English
• Strategic thinker, hands-on doer — you’re happy building from the ground up
• A passion for the outdoors, being active, travel or road trip culture is a big plus

Location: Germany (remote with travel to showrooms & events, monthly travel to the UK HQ) Team: Marketing