Braze Consultant – Email Marketing
Location: Remote
Duration: Long Term
Experience: 8–10 years
Job Details:
- Hands-on experience with Braze email marketing campaigns, campaign development, and Canvas workflow implementation.
- Strong expertise in Braze platform capabilities, including email campaign setup, automation, customer journeys, and personalized messaging.
- Strong proficiency in HTML and CSS for developing, customizing, and troubleshooting responsive email templates.
- Hands-on experience with Liquid templating for dynamic content, conditional logic, and personalized email experiences.
- Experience with customer segmentation, audience targeting, behavioral triggers, and lifecycle marketing automation.
- Strong understanding of A/B testing, experimentation, and campaign optimization to improve engagement, click-through rates, and conversions.
- Experience with customer data integration, user attributes, event-based triggers, and personalized communication strategies.
- Knowledge of email marketing best practices, deliverability, email rendering, and cross-client compatibility.
- Ability to analyze campaign performance metrics and implement data-driven improvements to email marketing effectiveness.
- Experience collaborating with marketing, product, CRM, and technical teams to design and execute targeted email campaigns.
- Strong problem-solving, communication, and troubleshooting skills