This is a Fully Remote Job
About Our Client:
The organization operates within the customer communications industry, providing a platform that enables businesses to engage customers through mobile messaging, voice, and email. It addresses the challenge of seamless and reliable customer communication by offering an AI-enhanced network and APIs to support verification and omnichannel campaigns, serving over 200,000 businesses worldwide.
About the Opportunity:
The MARKETING MANAGER III will lead inbound demand generation efforts for the voice business line. This role is responsible for driving voice-related inbound marketing programs, improving online visibility, and supporting sales through effective digital content and campaigns. The position plays a crucial role in attracting and converting voice service buyers by managing end-to-end inbound initiatives and coordinating cross-functional teams.
Responsibilities:
- Manage all inbound demand generation campaigns for voice services, overseeing creation and delivery of content and assets.
- Develop and maintain voice-related content across the website and editorial channels, including blogs, guides, FAQs, and video scripts.
- Collaborate with product marketing to build comprehensive website journeys and content hubs for voice.
- Identify and act on opportunities to enhance voice service rankings in SEO and AI-driven search results.
- Conduct backlink outreach, content collaborations, and secure placements on third-party platforms.
- Oversee voice service presence on review sites like G2 and Capterra, and provide guidance on paid ads.
- Advise on Google Ads strategy and collaborate with performance marketing teams.
- Produce customer case studies and stories from interviews.
- Translate complex technical information into clear, engaging content.
- Prepare briefs and review work from agencies and internal contributors for quality and alignment.
- Ensure consistent voice messaging across product marketing, ABM, partner, and sales teams.
- Maintain alignment with stakeholders on priorities and performance, recommending improvements.
Requirements:
- Minimum five years of experience in B2B digital marketing, including content, SEO, web, and inbound campaigns.
- Experience marketing voice or communication services such as SIP trunking, cloud voice, UCaaS, CCaaS, or CPaaS.
- Proven writing ability with a portfolio covering technical and marketing formats.
- Hands-on SEO skills, including optimization, link building, and familiarity with AI search impacts.
- Experience with review platforms, listicle placements, and paid search or review advertising.
- Proficiency in building web pages and content hubs with cross-functional teams.
- Analytical skills to interpret web and campaign data for decision-making.
- Self-directed and proactive, capable of managing programs involving multiple stakeholders.
- Bachelor’s degree in Marketing, Communications, Journalism, or related field preferred.
Pay Range and Compensation Package:
- The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.
Benefits & Perks:
- Comprehensive medical, dental, and vision insurance plans.
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.