VP of Marketing

About Our Client

Our client is the first AI-native identity security platform that protects every identity: human, non-human, and AI. With powerful automation, platform-level AI, and out-of-the-box connectors, it centralizes access visibility, enforces fine-grained controls, enables just-in-time access, and automates user access reviews across all apps. It’s easy to use, quick to deploy, and trusted by enterprises.

Key Responsibilities

• Define and drive the organization’s marketing strategy and narrative, with a heavy emphasis on product marketing, positioning, and messaging.
• Partner closely with leadership to shape category narrative, product launches, and go-to-market strategy for multiple product lines.
• Build, lead, and mentor a high-performing marketing team across product marketing, content, brand, and demand generation.
• Own product marketing end-to-end: positioning, messaging, segmentation, competitive differentiation, packaging/pricing input, and launch orchestration.
• Develop clear, compelling messaging and storytelling that resonates with security, IT, and engineering buyers—and consistently shows how the company solves their real problems.
• Own the go-to-market strategy and execution for new products and features, including launch plans, enablement, and ongoing lifecycle campaigns.
• Build and refine sales enablement assets (decks, battlecards, one-pagers, case studies, demos) that help the GTM team tell a crisp, differentiated story and close deals faster.
• Oversee brand strategy and thought leadership to position the company as the leader in modern identity security and AI-native identity governance.
• Guide demand generation strategy and campaigns (inbound, outbound support, events, digital) to ensure the right story is told to the right audience in the right channels.

Required Qualifications

• Has a deep product marketing background in B2B SaaS.
• Loves storytelling using messages that are both technically accurate and emotionally compelling.
• Is customer-obsessed and fluent in talking to CISOs, CIOs, Heads of IT, and security leaders to deeply understand their needs, language, and buying behaviors.
• Has a track record of successfully launching and scaling B2B SaaS products in high-growth environments, including ownership of GTM strategy and execution.
• Has experience driving measurable business outcomes through marketing: pipeline, ACV expansion, win rates, deal velocity, and brand awareness.
• Experience in identity or security is a strong plus but not required; the ability to quickly learn complex technical domains is essential.
• Entrepreneurial experience (e.g., founder, early-stage builder, or first marketing leader) is highly valued.

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”