Product Marketing Manager

About Our Client

Our client is seeking a highly motivated Product Marketing Manager to join their growing team in the defense technology industry. This role will be responsible for defining and executing go-to-market strategies, positioning, and messaging for the company's products, ensuring alignment with market needs and company objectives.

The ideal candidate has 5-7 years of experience in product marketing or a related field, with a proven track record in crafting compelling product narratives and supporting sales enablement. While experience in the defense tech industry is a plus, it is not a requirement. This role requires strong analytical abilities, excellent communication skills, and a passion for solving users’ greatest challenges.

Responsibilities:

Product Positioning and Messaging:

• Develop and refine product positioning and messaging that differentiates the company's offerings in the market.
• Conduct market research and competitive analysis to inform product positioning and messaging.
• Create and maintain product marketing assets, including presentations, brochures, and website content.

Go-to-Market Strategy and Launch Management:

• Develop and execute go-to-market strategies for new product launches and major releases.
• Collaborate with product management, sales, and marketing teams to ensure successful product launches.
• Manage all aspects of product launches, including planning, execution, and post-launch analysis.

Sales Enablement:

• Develop and deliver sales training programs and materials to equip the sales team with the knowledge and tools they need to effectively sell the company's products.
• Create sales tools, such as presentations, demos, and case studies, to support the sales process.
• Serve as a subject matter expert on the company's products and the competitive landscape.

Content and Campaign Development:

• Develop and execute content marketing campaigns to generate leads and drive awareness for the company's products.
• Create compelling content, such as blog posts, white papers, and webinars, to educate customers and prospects about the company's offerings.
• Manage the creation and distribution of marketing materials across various channels.

Cross-Functional Partnership

• Collaborate closely with product management, sales, engineering, and customer success teams to ensure alignment on product strategy and go-to-market execution.
• Act as a liaison between the product and sales teams, providing feedback and insights to inform product development.

Performance Analysis and Reporting:

• Track and analyze key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.
• Prepare regular reports on product marketing performance and make recommendations for improvement.
• Use data to inform decision-making and optimize marketing strategies.

Requirements:

• Experience: 5-7 years of experience in product marketing, with a focus on B2B technology or a related field. Experience in defense tech, aerospace, cybersecurity, or a government-oriented market is preferred but not required.

• Skills: Strong understanding of product marketing principles, with experience in positioning, messaging, and go-to-market strategies.

• Analytical Ability: Ability to gather and interpret data, transforming insights into actionable strategies.

• Collaboration: Proven ability to work cross-functionally with product, sales, and marketing teams, with strong interpersonal and communication skills.

• Technical Understanding: Ability to grasp complex technologies and translate them into compelling marketing narratives.

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).

Preferred Qualifications:

• Experience in a technical or government-related industry is a plus.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) and analytics tools.
• Experience with account-based marketing (ABM) and demand generation.
• Experience with content creation platforms
• Experience embedded with Product teams

What the Hiring Company Offers:

• An opportunity to work in a high-impact role within a fast-paced, innovative industry.
• Competitive salary, comprehensive benefits, and opportunities for professional growth.
• A chance to help shape the future of defense technology by driving effective product marketing strategies.

Compensation

$180K – $190K • Offers Equity

Benefits

• Remote work, flex time, and unlimited PTO
• Health, dental, vision, and life insurance
• 401k
• Parental leave
• Company summit trips, at least once a year
• $1,000/year budget for home office improvements

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”