Social Media Analyst

Position Overview

We are seeking an experienced Social Media Analyst to support social analytics efforts within our in-house social media team. This is a high-profile, individual contributor role where your expertise in social media metrics, reporting, and insights will directly inform business decisions. The ideal candidate will have strong analytical skills, advanced Excel expertise, and a proven ability to create dashboards, develop KPIs, and monitor social media trends that elevate the company’s social presence.

Contract Details:

• Contract Length: 6–12 months
• Start Date: ASAP
• Work Hours: 30 hours per week, Monday–Friday (possibility of additional hours, but not guaranteed to reach 40)
• Start Time: 8:00 AM ET (occasionally 9:00 AM ET)
• Timezone: Eastern Time only

Key Responsibilities

• Develop, standardize, and manage key performance indicators (KPIs) aligned with business and social media goals.
• Build queries and dashboards to track and visualize data.
• Track, analyze, and report on organic and paid performance metrics across platforms such as LinkedIn, Facebook, Instagram, YouTube, TikTok, and X.
• Monitor and report on social media conversations, volume, sentiment, and trends using Boolean search and social listening tools.
• Provide regular benchmarking against industry standards and competitors.
• Present actionable insights and performance reports to executives, supporting strategic decision-making.
• Collaborate with marketing and business teams to provide data-driven recommendations that inform and optimize content strategies.
• Implement tagging strategies for campaigns to improve accuracy and depth of reporting.
• Stay current with industry best practices, trends, and platform/tool updates.

Qualifications

• 4+ years of experience in social media analysis, including social listening and reporting.
• Proficiency with social media analytics tools such as Sprout Social, Meltwater, Brandwatch, and native platform analytics.
• Advanced Excel skills (pivot tables, VLOOKUPs, and other advanced functions required).
• Strong PowerPoint skills with experience in executive-level presentations.
• Experience with Tableau or similar visualization tools (preferred).
• In-depth knowledge of major social platforms: Facebook, Instagram, LinkedIn, X, YouTube, TikTok.
• Strong track record of developing KPIs and reporting frameworks that align with business objectives.
• Analytical problem solver with the ability to transform complex data into clear, actionable insights.
• Excellent written and verbal communication skills, able to tailor insights for multiple audiences.
• Strong organizational and time-management skills, with the ability to handle multiple priorities in a fast-paced environment.

Education

• Bachelor’s degree in Marketing, Communications, Data Analytics, Statistics, or related field.

**Please note – All interviews for this role will be conducted on camera with both Swipejobs and the client and will be recorded for future reference. ** **Please note that we are unable to sponsor applicants requiring work authorization or visas for positions currently available. We kindly request that only candidates who already possess the legal right to work in the United States apply for consideration** ** California residents will not be considered**