Stryker Corporation is a leading global medical technology company dedicated to improving healthcare outcomes through innovative products and solutions. With a strong commitment to quality and excellence, Stryker serves healthcare professionals and patients worldwide, providing cutting-edge medical devices and services. The company fosters a collaborative and inclusive work environment that values diversity, integrity, and continuous improvement, enabling employees to thrive and contribute meaningfully to advancing healthcare.
About The Role
We are seeking a highly skilled and motivated Digital Marketing Operations Manager for the Instruments Division to lead and optimize our digital marketing efforts. In this remote role, you will be responsible for expanding our digital footprint, strengthening brand awareness, and connecting customers and prospects with our products and businesses. You will collaborate with cross-functional teams to oversee paid digital marketing and SEO strategies aimed at increasing traffic, enhancing search visibility, and engaging site visitors effectively.
This position requires a data-driven approach to digital marketing, partnering with Marketing, Communications, Engineering Development Teams (EDT), and Corporate Marketing Operations to translate business needs into impactful digital strategies. You will serve as a subject matter expert on digital marketing platforms, technologies, and best practices, driving continuous improvement in campaign effectiveness and ROI.
Qualifications
- Bachelor’s degree in any field is required.
- 8+ years of professional experience in marketing, marketing communications, digital marketing, or related areas.
- 4+ years of experience with digital analytics platforms such as Google Analytics, Adobe Analytics, and social media analytics to measure and optimize marketing performance.
- 4+ years of experience applying digital design and user experience (UX) principles to websites and digital marketing initiatives.
- 4+ years of experience working with Enterprise Content Management (ECM) systems and Digital Experience Platforms (DXPs).
- Preferred: Working knowledge of Adobe Creative Cloud Suite.
- Preferred: Experience with BrightEdge SEO platform.
- Preferred: Exposure to Adobe Experience Manager (AEM) sites.
- Ability to travel up to 20% as required.
- Lead paid and organic digital marketing strategies across five business units within the Instruments Division, including SEM, SEO, and digital campaigns.
- Drive brand awareness, increase website traffic, and engage prospects through targeted digital channels throughout the customer journey.
- Define success metrics by establishing clear goals, KPIs, and milestones for all digital marketing initiatives.
- Analyze performance data to develop actionable insights and continuously improve marketing decisions and outcomes.
- Collaborate closely with Marketing Communications to refine content strategies that maximize reach, engagement, and conversion rates.
- Optimize website content and search engine performance to improve rankings, visibility, and organic traffic.
- Provide strategic recommendations to maximize digital media spend efficiency and improve return on investment.
- Serve as a digital marketing subject matter expert, sharing best practices and partnering with commercial teams to enhance campaign effectiveness.
- Troubleshoot digital marketing challenges by identifying root causes and recommending solutions in collaboration with relevant stakeholders.
- Evaluate new digital platforms and technologies proposed by business units, assessing alignment with business needs and integration potential.
- Assess emerging marketing technologies and collaborate with Corporate teams to recommend opportunities that strengthen digital marketing capabilities.
- Build and maintain strong cross-functional partnerships across Instruments, EDT, and Corporate Marketing Operations to advocate for business needs and support successful project execution.
- Competitive salary range based on location and experience.
- Remote work flexibility to support work-life balance.
- Comprehensive health and wellness programs.
- Opportunities for professional development and career growth.
- Collaborative and inclusive company culture.
- Access to cutting-edge tools and technologies.
- Paid time off and holiday benefits.
- Retirement savings plans and financial benefits.
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is committed to creating a diverse and inclusive workplace and does not discriminate in any employment practices. The company complies with all applicable laws regarding pay transparency and employee rights.