***Required*** You must DM Supacaz Linkedin page as to why you are the ideal candidate for the job and include your connection to sport, whether it be as a fan or as a participant. If you are applying as graphic designer, photographer, or videographer you must include a link to your portfolio (no google drive). Only these applications will be considered. We only check the Supacaz Linkedin inbox and do not check any other applications. ***Required***
Company Description SUPACAZ is a market-leading California sports brand specializing in high-performance cycling products that blend advanced technology, bold design, and distinctive style. The company leads market share and design trends across accessories, apparel, tools, and shoes, consistently shaping the direction of the cycling industry. Since its founding in 2012, SUPACAZ has experienced rapid growth, with sales doubling or tripling every year. The team culture emphasizes self-motivation, craftsmanship, and a genuine passion for cycling. With offices in California, Taipei, and Tokyo, SUPACAZ offers opportunities to collaborate with a global team of cycling enthusiasts and innovators.
Role Description The Paid Media & Performance Marketing Specialist (Meta, Google & Amazon) is a full-time remote role responsible for planning, executing, and optimizing digital advertising campaigns to drive brand awareness, traffic, and sales for SUPACAZ. Day-to-day activities include developing paid media strategies across Meta platforms (Facebook, Instagram), Google Ads (Search, Display, YouTube), and Amazon Advertising, as well as managing budgets, bids, and audience targeting. The role involves monitoring performance metrics, preparing reports, and using data insights to refine campaigns and improve return on ad spend. This specialist will collaborate closely with marketing, e-commerce, and creative teams to align messaging, landing pages, and promotional calendars with campaign objectives. The position also requires staying current with platform updates, industry trends, and best practices in performance marketing within the sports and cycling segments.
Qualifications
- Strong media planning skills, including experience developing and managing paid campaigns across Meta, Google, and Amazon.
- Effective communication skills to collaborate with cross-functional teams, present performance results, and translate data into clear recommendations.
- Marketing and new media skills, including familiarity with digital marketing funnels, audience segmentation, and social media advertising best practices.
- Research skills to analyze market trends, competitor activity, and platform insights and apply findings to campaign optimization.
- Hands-on experience with performance marketing tools and dashboards (e.g., Ads Managers, Google Analytics, Amazon Seller or Vendor tools).
- Proficiency in interpreting KPIs such as CTR, CPC, CPA, ROAS, and conversion rates, with a data-driven approach to decision-making.
- Previous experience in sports, outdoor, or cycling-related brands is beneficial, along with a genuine interest in cycling culture.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Ability to work independently in a remote environment, manage multiple campaigns simultaneously, and meet deadlines.