Digital Marketing Content Manager

About The Company Serving the People Who Serve the People, Granicus is a leading innovator in the Govtech industry, dedicated to building, implementing, and maintaining transformative digital solutions that enhance government operations and citizen engagement. Recognized consistently on the GovTech 100 list over the past five years and honored as one of the best companies to work for on BuiltIn, Granicus is committed to fostering equitable and inclusive technology deployment. With over 25 years of experience, Granicus has partnered with more than 5,500 federal, state, and local government agencies, serving over 300 million citizen subscribers worldwide. Our comprehensive cloud-based solutions encompass government communication platforms, website design, meeting and agenda management, records management, and digital services, all aimed at strengthening the relationship between governments and their communities across the U.S., U.K., Australia, New Zealand, and Canada. Our mission is to make government interactions more accessible, transparent, and impactful, thereby driving meaningful change for communities globally. About The Role The Granicus Experience Group (GXG) is seeking a talented and motivated Digital Marketing Content Manager to join our dynamic team. This role is pivotal in developing and executing engaging digital content strategies that support government agency communications and stakeholder engagement objectives. The ideal candidate will partner with internal teams to create compelling social media campaigns, graphics, videos, and other digital assets across platforms such as LinkedIn, Instagram, X, Facebook, and YouTube. The role involves managing the agency’s online presence, monitoring industry trends, and ensuring brand consistency. Additionally, the Digital Marketing Content Manager will support the creation of external marketing materials, including web pages, program descriptions, fact sheets, and stakeholder toolkits, as well as internal communications. This position offers an exciting opportunity to influence public sector digital engagement initiatives and work within a fast-paced, client-focused environment that values innovation and collaboration. Qualifications

• Bachelor’s degree in communications, journalism, business, public policy, economics, or a related field
• Minimum of 5 years of experience working with social media platforms and digital content management
• Proven success in developing and managing social media campaigns for organizations, preferably in government or public sector
• Extensive experience in copywriting, editing, and web content creation
• Familiarity with CMS, email management systems, and digital advertising tools
• Strong graphic design, photography, and audio/video editing skills are a plus
• Excellent written and verbal communication skills
• Highly organized with the ability to manage multiple projects and deadlines
• Experience working with content creators and non-traditional media is advantageous
• Ability to learn and adapt to new technology platforms quickly
• High emotional intelligence, professionalism, and discretion in handling sensitive information

Responsibilities

• Develop and execute engaging digital content strategies aligned with agency goals and stakeholder needs
• Manage and grow the agency’s social media presence across LinkedIn, Instagram, X, Facebook, and YouTube
• Create, curate, and publish compelling content including graphics, videos, and written materials
• Monitor social media trends and analytics to optimize content performance and engagement
• Support the creation of external marketing materials such as web pages, program descriptions, fact sheets, and stakeholder toolkits
• Draft and edit content for internal communications to ensure clarity and consistency
• Coordinate with internal teams and external vendors to ensure timely delivery of content projects
• Support digital campaigns including digital ads, microsites, and content launches
• Develop and maintain reporting systems to track digital marketing efforts and outcomes
• Assist in producing video content for social media and broadcast engagements as needed
• Adhere to style guidelines and make stylistic recommendations to ensure brand consistency
• Stay informed about government news, digital communication trends, and industry developments

Benefits

• Flexible Time Off to promote work-life balance
• Company-wide Wellbeing Days for mental health and personal recharge
• Work From Home Reimbursement to support a productive remote work environment
• Multiple health plan options, including a 100% employer-paid plan
• Employer contributions to Health Savings Accounts (HSAs)
• Fitness Reimbursement Program to encourage physical activity
• On-demand mental health support through platforms like Headspace
• Paid parental leave for both birthing and non-birthing parents
• Traditional and Roth 401(k) plans with a generous company match
• Employer-paid Life & AD&D Insurance for peace of mind
• Access to online learning platforms for continuous professional development
• Competitive salary and performance-based bonuses

Equal Opportunity Granicus is an equal opportunity employer committed to fostering an inclusive environment for all employees. We do not discriminate based on race, color, religion, creed, national origin, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by applicable laws. We believe diversity enhances our innovation and success and are dedicated to providing equitable opportunities for all qualified applicants and employees.