Sony Interactive Entertainment (SIE) is a global leader in interactive entertainment, renowned for its innovative PlayStation brand. As a subsidiary of Sony Group Corporation, SIE has established a legacy of excellence, creativity, and technological innovation. The company is dedicated to delivering cutting-edge hardware, network services, and immersive entertainment experiences to a diverse worldwide audience. With a portfolio of beloved intellectual properties and a commitment to pushing the boundaries of gaming, SIE continues to shape the future of interactive entertainment. The organization values creativity, collaboration, and diversity, fostering an inclusive environment where employees are empowered to contribute to groundbreaking projects that entertain and inspire millions of gamers around the world.
About The Role
Sony Interactive Entertainment is seeking a talented and strategic Brand Manager to join our Global Games Marketing team. This role will focus on supporting our exclusive titles developed by PlayStation Studios, working closely with global marketing teams and development studios to craft compelling brand narratives and go-to-market strategies. Reporting directly to the Senior Staff Manager, Global Brand Marketing, the successful candidate will be instrumental in shaping the marketing direction for high-profile game titles. The role requires a combination of strategic thinking, creative execution, and stakeholder management to ensure the successful positioning and promotion of our flagship products on a global scale. The ideal candidate will have a passion for gaming, a deep understanding of consumer insights, and a proven track record in brand and product marketing within the gaming industry.
Qualifications
- 5-7 years of experience in brand and product marketing, preferably within the gaming industry
- Bachelor’s degree or equivalent; MBA is a plus
- Deep understanding of AAA game titles and platform experience is highly desirable
- Proven success in developing and executing high-impact global marketing campaigns
- Strong knowledge of consumer insights, brand positioning, and go-to-market strategies
- Experience managing marketing budgets and coordinating with creative and external agencies
- Ability to influence and engage internal teams and external stakeholders effectively
- Extensive knowledge of digital marketing, consumer promotions, and creative development
- Passion for video games and familiarity with industry trends
- Define and develop global brand and product strategies, including positioning, unique selling points, and go-to-market plans based on market and player insights
- Collaborate with cross-functional teams to align marketing initiatives with overall business objectives
- Oversee the execution of global marketing campaigns, ensuring consistency and alignment with brand standards
- Manage internal creative teams and external agencies to produce marketing assets and programs that resonate with target audiences
- Partner with development studios to develop comprehensive marketing strategies for game titles, including target audience segmentation, monetization models, launch timing, and feature promotion
- Utilize qualitative and quantitative research to incorporate consumer insights into game development and marketing strategies
- Manage marketing budgets, ensuring optimal allocation of resources to maximize campaign impact
- Monitor campaign performance and adjust strategies to meet key performance indicators and business goals
- Comprehensive health insurance (medical, dental, vision)
- Matching 401(k) retirement plan
- Paid time off and holidays
- Wellness programs and employee assistance initiatives
- Employee discounts on Sony products and services
- Opportunities for professional growth and development
- Flexible work arrangements, including remote work options on the West Coast
Sony Interactive Entertainment is an Equal Opportunity Employer. We are committed to creating an inclusive environment where all employees are valued and respected. We consider all qualified applicants without regard to gender (including gender identity, gender expression, and gender reassignment), race (including color, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership, or any other protected category. We promote diversity and encourage everyone to apply, fostering a workplace that reflects the global community we serve. Sony is a Fair Chance employer, and qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable laws.
