Local SEO Manager (Google Business Profile Specialist)

Role Overview

The primary responsibility of the Local SEO Manager is to manage and optimize client Google Business Profiles, improve local map rankings, and produce clear, data-backed performance reports that show real impact.

Key Responsibilities

Google Business Profile Optimization

• Fully optimize all GBP fields including name, address, phone, categories, hours, and attributes
• Write keyword-optimized business descriptions aligned with local search intent
• Add and manage services and products with detailed, conversion-focused descriptions
• Create custom Q&A sections targeting long-tail local and near-me searches
• Upload and manage high-quality photos, including geo-relevant assets as part of ongoing optimization

GBP Posting and Engagement

• Plan structured Google Post strategies including updates, tips, promotions, and project highlights
• Ensure all posts follow posting instructions including correct CTAs and formatting
• Review and QA posts to ensure consistency and optimization standards are met

Competitor and Market Analysis

• Identify top competitors in local map packs and organic results
• Analyze competitor categories, keywords, posts, reviews, photos, and engagement activity
• Review competitor backlinks and citation sources
• Run GeoGrid comparisons to identify ranking gaps and opportunities
• Adjust local strategies based on competitive insights

Local Authority and Relevance

• Audit and ensure citation consistency across major and niche directories
• Verify NAP consistency and submit corrections for indexing when needed
• Coordinate service-area and city-specific landing pages linked directly to GBP profiles

Proximity, Relevance, and Prominence Signals

• Target city plus service and near-me keyword variations
• Ensure Google Maps embeds are properly placed on contact or footer sections
• Optimize photo metadata and geo-relevance as part of long-term strategy

Monitoring and Reporting

• Run GeoGrid heatmap scans to track local rankings
• Monitor GBP Insights including calls, clicks, and direction requests
• Review Google Search Console regularly for local visibility signals
• Deliver monthly strategy updates based on performance trends and data

Must-Have Qualifications (Non-Negotiable)

Please read carefully before applying:

• You must provide real local ranking heatmaps using tools such as Local Falcon, Local Viking, or equivalent
• You must be able to clearly explain the actions taken to move rankings, step by step
• Proven hands-on experience optimizing Google Business Profiles beyond basic setup
• Strong understanding of service area business SEO including proximity bias and grid radius strategy
• Demonstrated experience ranking competitive local or home service niches
• Direct experience with citations and NAP consistency and knowing when they matter and when they do not
• Ability to track, measure, and report Local SEO performance beyond vanity metrics
• Must show examples of work you personally executed, not work delegated to another team or agency

The following will result in immediate disqualification:

• Outsourcing or white-labeling all work
• Template-only workflows without customization
• Beginners, course-only SEOs, or ChatGPT-only workflows

Work Schedule

Full-time

Monday to Friday

9:00 AM to 5:00 PM EST

Compensation

$800 to $1,000 per month depending on experience

Location

Remote

How to Apply

Apply directly through LinkedIn with your resume.

If you are a good fit, our team will reach out to schedule interviews.

Portfolio or cover letter is not required. Resume only.