User Acquisition Manager/Marketing Specialist

Social Discovery Group (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming - Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others. SDG invests in IT startups around the world. Our investments include Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others. We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world. Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations. In August 2024, we achieved Great Place to Work US Certification™! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks. We are looking for a Marketing Specialist to join our team!Your Main Tasks Will Be

• Create product marketing strategy
• Plan, execute, and optimize paid user acquisition campaigns across multiple platforms (Facebook, Google, TikTok, etc.) to drive installs and user engagement for both VR video chat dating and AI role-play products.
• Daily management of advertising campaigns;
• Conduct deep performance analysis across channels to identify growth opportunities and inefficiencies;
• Optimize registration funnel and drive high-quality traffic to the products;
• Conduct A/B testing for creatives, audiences, landing pages, etc;
• Analysis of trends and insights, as well as subsequent optimization to meet KPIs: scaling successful channels and searching for growth points;
• Building effective work with the design and marketing team to maintain brand unity;
• Market and competitor analysis;
• Report results and insights to stakeholders regularly.

We Expect From You

• Deep knowledge of performance marketing platforms (Facebook Ads Manager, Google Ads, TikTok Ads, etc.);
• Expertise in the adult entertainment sector (18+ products);
• Expertise in data analytics and campaign performance tools (e.g., AppsFlyer, Google Analytics);
• Ability to run A/B tests, analyze results, and optimize campaigns accordingly;
• Budget management and scaling campaigns effectively;
• Strong Excel skills and data-driven mindset;
• English B2+ and fluent Russian;
• Experience working with Affiliates and CPA networks (nice to have).

What Do We Offer

• REMOTE OPPORTUNITY to work full time;
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• Full payment for professional training, international conferences and meetings;
• Corporate discount for English lessons;
• Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
• Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.

Sounds good? Join us now!