Senior Marketer, Commercial (Australia, Singapore, New Zealand)

About The Role Fluency in Japanese, Mandarin, and English required. We are searching for a senior marketer to be a part of the Revenue APAC team, supporting our Cross Sell motion. As a Senior Marketer, Cross Sell, you will be a critical part of the team, driving plan upgrades, retention and product cross sell. It consists of working very closely with PMM to localise and shape value propositions, working with creative and agency teams to create content, and execution and amplification of this content to drive revenue. You will work very closely with sales and the wider marketing team, as well as Customer Success. The remit sits across all of APAC so you will be charged with creating scalable programs that can have localised execution by sub region / language. What You'll Do

• Set the Marketing Cross Sell Content and Amplification Strategy and Execute with Excellence:

• Adapt and localise value propositions in partnership with PMM
• Develop an impactful thought leadership, content and amplification strategy for reaching our ideal customer profile across the region
• Execute strongly against this via agencies and leveraging in-house tools

• Your key KPIs will be qualified sales leads and Revenue, in alignment with the sales team’s targets. In addition, Churn Prevention will be an important leading metric for your role.
• In your toolkit, you will have deep experience in marketing and positioning strategy, content creation, test and learn methods and an understanding of the local tactics and channels that are most effective for the various markets in APAC including owned channels and partner amplification
• You have a strong understanding of the eCommerce landscape and have worked in B2B SaaS marketing.
• You will be adept at working cross functionally and also as part of a global matrix organisation, including Partner, Events, Brand and Performance Marketing, to ensure all Creative content is localised and insights-driven.
• Immerse in the Data: You will be data-centric with the ability to mine data for funnel insights to refine marketing strategies and to deeply understand results and impact.
• AI Reflexivity: As every employee at Shopify must do, you should have a keen interest in AI and how it can drive your personal productivity as well as the effectiveness of your Growth programs and campaigns.
• Communicate & Influence: You should have strong communication skills to be able to clearly communicate strategies, plans and overall impact, as well as the key market insights as a market SME.
• Be the Voice of the Region: Translate relevant global brand campaigns into locally resonant "expressions" that connect with customers across APAC, and building from the ground up where needed

Key Responsibilities:

• Custodian of the Shopify Cross Sell Value Propositions (Plus Upgrade, Product specific, Retention/Renewal plays) for our target merchants across APAC, based on finding fit between merchant needs, product features and the market and competitive landscape
• Craft messaging frameworks, creative briefs, and content using Shopify’s branding principles and a network of agencies where relevant
• Develop a POV for product specific buying personas, e.g. Head of Payments, and adapt / create content as relevant to reach and influence these decision makers
• Build a plan to amplify these messages amongst our target audience
• Contribute to building culture and upholding Shopify values in the growing APAC region.
• Liaise with peers across global markets to build context on our high profile markets and our needs, refine processes and evolve the role.

About You and Qualifications: Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone. Before you apply, consider if you can bring:

• A significant track record of B2B marketing leadership within APAC’s technology or SaaS sector, with a clear history of driving growth, creative strategies and exceeding pipeline and revenue targets.
• High-energy, positive attitude, and merchant-focused mentality
• Experience working with international teams in a matrix structure
• Excellent written and verbal communication skills
• Ability to multitask, prioritize, and manage time effectively
• Motivated, driven, and self-starting individual who can hit the ground running
• Ability to thrive in a fast-paced environment and navigate ambiguity
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Deeply skilled in modern marketing technology and data systems and proficient in the ways AI can amplify your impact
• Work digital first in our remote day to day working environment
• This is an individual contributor position

About Shopify Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries. This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option. About You Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone. Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion
• Put AI agents and tools to work on the tasks they're built for, and focus on the work only humans can do
• Embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

We may use AI-enabled tools to screen, select, and assess applications. All AI outputs are reviewed and validated by our recruitment team.