Digital Media Performance Analytics Manager

Job title: Manager, Digital Media M&RLocation: Any US; slight preference to EST/CSTDuration: 6 months; with possible extensionsPay Rate: $77/hrEssential Duties and Responsibilities

Implement digital media measurement strategy based on measurement framework, work with Ad Ops team to ensure consistent tracking and measurement across platforms

Responsible for full funnel digital media performance reporting and analysis, ensure data integrity and accuracy

Design and create visualizations for enterprise marketing performance data reporting

Partner with digital Strategy and Channel teams to develop actionable insights to guide media optimization

Serve as subject matter expert on digital media performance analytics and related tools, both internally and externally.

Perform cross channel measurement to evaluate and refine activity, including test and learn, conversion lift studies and deeper analysis

Evaluate customer journeys and data signals across the customer lifecycle that will inform audience targeting and media flighting

Required Skills

A minimum of 5+ years of digital analytics experience

Able to work independently with minimum supervision

Proficient in MS Excel Pivot Tables

Creation and maintenance of Tableau Dashboards

Strong analytical skill with the ability to interpret media data and develop action plans

Deep familiarity with paid digital reporting platforms (Display, Programmatic, SEM, Video, Social) including ability to navigate platforms and pull reports

Strong attention to detail to perform data & reporting quality assurance work between raw and reporting datasets

Knowledge in the Google Marketing Platform and Analytics suite (Google Analytics, Campaign Manager, Google Ads, Search Ads 360) and data visualization tools (Tableau / Google Data Studio / Power BI)

Excellent communication skills to stakeholders of all levels

Desired Characteristics

Working knowledge of media data ETL process and programming languages such as SQL, SAS, Python Experience in Google BigQuery

Experience in financial industry (e.g. banking, credit cards, lending)

Experience in MMM & MTA solutions

Working knowledge with campaign trafficking and tagging processes and tools

Working knowledge of other digital analytics platforms/tools such as Omniture, CDPs, audience management, and attribution tools

Familiarity of agile processes

Strong inter-personal skills, with ability to influence across cross-functional teams in a large org

Motivated self-starter and team player

Strong problem-solving and decision-making skills