CRM Exec - 12 Month FTC

About The Company Technology has revolutionised the world we live in, yet somehow the rail industry has stayed much the same as it was 30 years ago. Seatfrog is here to change that. We're on a mission to build a better future for billions of passengers and the rail companies that carry them. We've already reinvented how upgrading your seat is done - now affordable and lightning fast to over 870 destinations - and enabled customers to effortlessly swap between train journeys. But we're not stopping there! We're on our way to becoming the ultimate travel companion and the only app you'll ever need when travelling by rail in the UK and beyond. We’re building a stellar team to achieve our audacious goals. We strive to create an environment where you can do your best work. Join us, and you’ll be challenged and supported in equal measure. Ours is a culture with spirit and substance and our people are empowered to make the bold decisions others wouldn’t and haven't. Salary £28-32k About Us With over 1.5m customers, we’re embarking on a mission to reinvent the experience of catching a train and help operators to run more profitable networks full of happier passengers - it’s long overdue. Born out of a hellishly uncomfortable train journey, we know how frustrating train travel can be. So we're on a mission to build a better future for billions of passengers and the rail companies. Our app is the only place you can bid to upgrade your train ticket to First Class. And we’ve created a family of products that’s disrupting the industry and offers travellers a more convenient, cost-effective and unrivalled experience. We’re building a stellar marketing team to achieve our audacious goals. There’s still a huge amount of growth opportunity undetected which needs a strong leader to identify it, test it and squeeze every drop of revenue we can. Join us, and you’ll be challenged and supported in equal measure. Ours is a culture with spirit and substance and our people are empowered to make the bold decisions that others wouldn’t and haven't. About The Team You'll Be Joining You'll be joining the marketing team, currently lead by a fractional CMO, and made up of a CRM Manager, Growth Manager, Senior Product Marketing Manager, and Marketing Creative. You’ll partner closely with Data, Design, and Product to make sure that messaging and campaigns are hitting those sweet spots in the market. About The Role This is a 12 month FTC (on a 4 day week). You'll support our CRM Manager to audit, create, and leverage the enormous potential of CRM as we power forward on our growth journey. Ideally you’ll have 2+ years of experience in CRM and will have a solid understanding of email, push notifications and in-app messaging. At Seatfrog, we’re empowered to get s*!@ done, push boundaries and test new concepts, so we’re looking for someone who creatively combines data and best practice to deliver first class comms. You’ll connect with Seatfrog passengers, showing them ways to unlock and experience rail travel in a way that no other platform offers in the UK. Day-to-day your main focus will be briefing and building BAU email and push. You’ll partner with Design and Data Analysts to bring your visions to life and deliver campaigns that engage, educate, and convert customers, ultimately driving revenue. It's really important that you're curious about behaviours, passionate about customer experiences, and have a positive go-getter attitude that spurs you on to find patterns, identify opportunities, and chase results. What You'll Do

• Brief and build BAU emails, modelling best practice
• Contribute to CRM strategy to unlock, convert, and increase LTS via email, push notifications and in-app messages
• Manage reporting & analysis on CRM campaigns and propose ways to drive revenue and engagement
• Audit current comms and map out the current customer journey(s)
• Manage cross-channel CRM calendar
• Generate ideas on how to optimise CRM channels
• Write engaging copy and partner with our in-house design team to deliver elite emails and execute a seamless briefing process
• Have a high attention to detail in all work
• Take a keen interest in our products and the data insights behind them

You'll Have Experience With

• Email, push notifications and in-app messaging
• B2C CRM
• Cross functional partnership across Product, Engineering, and Design
• Braze CRM platform
• Some analytics

What's On Offer

• An outstanding team culture with sn eNPS of 92
• Remote-first model, with fully expensed monthly team days
• A 4 day working week to ensure the best possible work/life blend (hello 3 day weekends!)
• Private healthcare plan via Aviva, with added gym discounts and incentives to encourage you to get out, get active and stay mentally and physically healthy
• A benefits package that includes salary sacrifice childcare benefit, enhanced parental leave, electric car leasing scheme, and free upgrades with our rail partners

We're currently taking a flexible approach to where our team work - we have a great office in Shoreditch if you’d like to use it, but we welcome applications from across the UK, as many of us work remote first. The Process

• 30 Minute Screener - with Lucy (Talent + People Partner)
• 60 Minute Technical Interview - with Sarah (Fractional CMO) and Lisa (CRM Manager)
• 30 Minute Culture Interview - with Alex (Head of People) and Liz (Design Director)

At Seatfrog, we consider diversity a strength - inclusion fuels our ability to solve problems we never thought we could. Your application will be considered on its merits, without regard to your race, age, gender, religion, sexual orientation, disability status or anything else. If there is anything we need to know to enable you to fully participate in our interview process, please just let us know in your application.