Marketing Analyst & Digital Specialist

Are you passionate about the power of technology and AI to transform marketing? Do you love unearthing insights from data and translating them into actionable strategies? Do you thrive in a fast-paced environment where you balance multiple projects to help clients achieve their goals? If so, SCORR's Marketing Analyst & Digital Specialist position offers a unique opportunity to apply your skills and grow your career. 

Us: At SCORR Marketing we are a trusted marketing partner in the life sciences industry, committed to delivering exceptional results. With thriving teams based in Kearney and Omaha, NE, and remote members throughout the U.S. and around the world, we create brands and marketing solutions that matter. Client Service is our passion. We prioritize understanding our clients’ unique challenges, offering tailored solutions that align with their strategic goals. As a team, we embrace continuous improvement, value honest communication, and build trust through collaboration. Whether it’s a Big Idea or a small project, we bring our best work every time to consistently exceed expectations and deliver the WOW.  

Join our team of dedicated marketing professionals to be immersed in a culture that prioritizes diverse perspectives, individual initiative, excellent communication, and personal camaraderie.    

You: You're a natural at identifying the next big thing in marketing and then figuring out exactly how to make it happen for real-world campaigns. Conducting research, diving deep into data and translating it into impactful strategies is your happy place. You've spent your career honing your expertise in digital marketing, analytics, and operationalizing innovation with a proven record of delivering exceptional results. 

Job Responsibilities 

• Technology & Innovation  
• Identify, vet, and apply technology solutions across channel services, with a primary lens towards operationalizing AI for enhanced efficiency and effectiveness 
• Champion agility and experimentation in technology adoption and digital strategy, and roll out processes and best practices to ensure continuous innovation 
• Educate the organization on emerging trends within marketing   
• Maintain a thorough understanding of the industry, including relevant, trending, and hot topics, and share with the broader organization 
• Market Intelligence & Research 
• Conduct in-depth competitive analysis, identifying competitor messaging, marketing strategies, strengths, and weaknesses. 
• Conduct market research using tools like Google Analytics, Google Ads, Keyword Planner, SEMRush, and Moz 
• Conduct qualitative, quantitative, and secondary market research 
• Measure, interpret, and report research results including actionable recommendations based upon analysis. 
• Develop research-backed personas and buyer journeys 
• Digital Strategy & Execution 
• Knowledge of different attribution models and how to apply them to measure campaign effectiveness across various touchpoints. 
• Creation of annual and quarterly digital marketing strategy and plans incorporating web, SEO/SEM, ABM, paid search, and social through collaboration with client service. 
• Develop SEO, GEO, and AEO strategies; implement and manage as needed. 
• Develop paid and organic social media strategy; implement and manage as needed. 
• Develop search engine marketing/paid search strategy; implement and manage as needed. 
• Develop programmatic and display strategy; implement and manage as needed. 
• Develop email strategy; implement and manage as needed. 
• Develop key performance indicators aligned with business objectives for annual marketing plans, campaigns, and other client work. 
• Client-facing role, supporting and communicating across stakeholders including global C-suite through marketing managers. 

Requirements 

• Bachelor’s degree in business, marketing, advertising, or a similar area of study 
• 5-7 years' experience in service based, B2B marketing 
• Ability to work in a fast-paced, quality, and results focused environment 
• Ability to juggle multiple accounts, projects, and relationships at a time while maintaining sharp attention to detail and strategic foresight 
• Strong presentation skills to effectively communicate complex strategies and results  
• The ability to influence and lead without direct authority, fostering collaboration across various internal teams to achieve client goals. 

Desired Qualifications 

• AI integration & prompt engineering 
• GA4, Google Tag Manager, and Google Search Console 
• LinkedIn, X, Facebook, YouTube, and Google Ads experience 
• Knowledge of SEO and related best practices 
• Hubspot expertise for marketing 
• Prior agency or health science industry experience is a plus 
• Experience with data visualization platforms (e.g., Tableau, Power BI, Google Data Studio) is a plus