US Marketing Manager

US Marketing ManagerRemote · Full-time   |   Reports to: U.S. Lead   |   2 direct reports

Welcome to Sarelly, one of the fastest growing Latina beauty brands. Get ready to own how the brand shows up above in the US — building the Above The Line content engine, managing affiliates and creators, develop BTL programming and showstopping activations at retail and PR/Influencer events. You will make every channel shine and introduce our brand world to this new market.

THE ROLE

You'll be the day-to-day architect of Sarelly's U.S. brand presence. That means owning the annual marketing calendar, building ATL and BTL campaigns, managing the marketing budget, and mentoring your team of two coordinators. You will align with the Mexico creative team, and partner directly with the Wholesale and DTC leads so that brand storytelling connects all the way to shelf and cart. This is a builder role — take creative brand ideas into awareness driving actions, conversion systems, and best in class processes.

RESPONSIBILITIES

• Own the U.S. brand and ATL marketing calendar end-to-end: paid media timing, product launches, retail activations, seasonal moments, and creator campaigns.
• Lead all U.S. affiliate and creator programs — strategy, recruitment, contracting, briefing, and performance governance.
• Manage U.S. content production pipeline: briefing, production oversight, and asset delivery to paid, organic, retail, and DTC channels.
• Support BTL trade activation planning alongside the Wholesale Manager — retail kits, POS materials, in-store moments, and launch support.
• Partner with the DTC Manager to ensure brand content feeds platform merchandising, email, and on-site storytelling.
• Act as the U.S. point of contact for Mexico-based creative, marketing, and content teams — translating briefs, adapting assets, and maintaining brand consistency.
• Manage the marketing budget including budget forecasting, invoice tracking and connecting with finance team
• Track and report on marketing performance metrics — content ROI, affiliate contribution, creator performance, and channel attribution.
• Lead and develop a team of 2 coordinators.

CROSS-FUNCTIONAL COLLABORATIONU.S. team Wholesale Manager / DTC Manager

Mexico team Marketing Manager / Paid Mktg Coordinator / Merchandising Director / Graphic Design

DIRECT REPORTS

● Affiliate Program Coordinator

Manages affiliate relationships, creator output, TTS lives, and performance tracking across all platforms.

● Brand Social & Community Coordinator

Owns organic content calendar, community management, U.S. customer service, and paid content pipeline feeds.

WHAT WE'RE LOOKING FOR

• 4+ years in beauty, CPG, or social-first brand marketing
• Strong content judgment — knows what converts, not just what looks good
• Proven creator and affiliate program management
• Retail marketing experience a strong plus
• Experience managing junior team members
• Analytical — reads performance data and acts on it
• Excellent verbal communication and presentation skills
• Mastery of Microsoft Office or Google Workspace (Slides, Sheets, Docs)
• Fast learner — adapts quickly in a fast-moving, early-stage environment
• Bilingual English/Spanish