Influencer Marketing Coordinator

Company Description

Born on the rugged coastline of Western Australia, Sandgropers is a premium lifestyle brand rooted in the spirit of the Aussie summer. Proudly independent and Australian-owned, we are dedicated to those who chase sun, salt, and simplicity. Our global brand embraces a laidback, coastal lifestyle, creating products for the barefoot wanderers, wave chasers, and free spirits who prefer life outside. Designed and delivered from WA, every item is crafted to move with you, wherever your coastline lies.

The Role

We’re looking for a confident, creative, and organised Influencer Coordinator to help us grow the Sandgropers community through authentic partnerships, UGC campaigns, and ambassador activations.

This isn’t your average influencer gig. You’ll be part of shaping the cultural impact of Sandgropers, reaching those who live life on their own terms and love doing it in style.

What You’ll Do:

• Identify and reach out to aligned micro and macro influencers (across Instagram & TikTok)
• Manage ongoing collaborations, gifted campaigns, and ambassador deals
• Track content delivery, performance metrics, and shout-outs
• Build lasting relationships with creators who genuinely vibe with the brand
• Help plan and execute content campaigns with UGC as a focus
• Assist with seeding programs and new product drops

We’re Looking For Someone Who:

• Lives and breathes creator culture and social media trends
• Has strong communication skills and can write sharp outreach messages
• Is highly organised and can manage multiple collaborations at once
• Has experience in influencer marketing or content coordination (preferred)
• Understands and loves the Sandgropers vibe — coastal, laidback, unapologetically free

Bonus Points If You:

• Have your own creator network or influencer management background
• Are based in WA and already connected to the surf/outdoor scene
• Know your way around tracking tools like Notion and Google Sheets

Why Join Us?

• Be part of a growing brand with big ambition and an even bigger community
• Flexible, remote work
• Collaborate with creatives, adventurers, and change-makers
• Opportunity to grow into a larger brand or community role

To Apply:

Shoot us an email at business@sandgropers.com with:

• A short note on why you’re perfect for this role
• Links to any previous campaigns, creator relationships, or social pages you’ve worked on
• Your CV or LinkedIn if relevant