Senior Marketing Manager, International Resuscitation

Posted via SalaryGuide - the career platform built for marketers.

The American Heart Association is hiring a Senior Marketing Manager, International Resuscitation to lead marketing for its international resuscitation training portfolio. This remote, full-time role has an expected pay range of $100,000 to $110,000.

You'll own global marketing strategy, product launches, demand generation, and customer adoption across international regions. The role combines healthcare marketing, regional localization, sales enablement, and leadership of employees and external partners.

If you bring at least five years of marketing experience, healthcare-sector knowledge, and experience launching products across international markets, explore the full role on SalaryGuide. Use the job breakdown and resume tailoring to connect your experience to the requirements.

Role Snapshot

• Original title: Senior Marketing Manager, International Resuscitation
• Company: American Heart Association
• Location: Dallas, Texas; remote position
• Employment type: Full-time
• Expected pay range: $100,000 to $110,000
• Experience: Minimum 5 years; 8 years preferred
• Travel: Up to 20% internationally, including overnight travel

Company Overview

Founded in 1924, the American Heart Association works to advance cardiovascular and brain health and help people live longer, healthier lives. Its work spans science, policy, and care, with a focus on bringing proven health solutions to people and communities.

About the Role

Lead global marketing strategy and execution for the American Heart Association's international resuscitation training portfolio, including the Resuscitation Quality Improvement Partners Alliance portfolio.

You'll partner with sales, business development, product development, communications, regional teams, and RQI Partners to turn business and revenue objectives into regional marketing plans. You'll also lead assigned employees and oversee agency and vendor partners, including goal setting, coaching, prioritization, and performance management.

Responsibilities

• Develop and execute global marketing strategy for the international resuscitation portfolio, translating business, product, and revenue objectives into actionable regional plans.
• Lead customer research, segmentation, competitive analysis, and market-entry planning to identify growth opportunities and barriers to adoption.
• Use customer and market insights to guide value propositions, product positioning, and pricing recommendations.
• Lead go-to-market strategy and launch planning for new products, programs, and portfolio enhancements.
• Define launch messaging, activation plans, objectives, readiness criteria, and performance measures.
• Coordinate launches across international regions and internal and external partners, including alignment with the global conference calendar.
• Develop integrated campaigns that support qualified lead generation, product adoption, and revenue goals.
• Drive customer acquisition, engagement, retention, and portfolio growth through regional and market-specific programs.
• Lead digital marketing across webinars, email, social media, digital advertising, and marketing automation.
• Partner with sales and business development to align marketing activity with commercial priorities.
• Develop presentations, campaign materials, sales tools, and customer-facing content for international sales teams, distributors, and channel partners.
• Train and support channel teams, using market feedback to improve programs, tools, and customer experience.
• Lead content localization, coordinating medical, legal, regulatory, and formal localization reviews.
• Ensure localized materials reflect cultural nuances, language requirements, market needs, and brand standards.
• Build alignment across complex global initiatives by clarifying roles, dependencies, priorities, and execution plans.
• Represent international customer needs in product development and communicate portfolio priorities, launch plans, insights, and results.

Required Qualifications

• Bachelor's degree in marketing, business, communications, or a related field, or equivalent professional experience.
• At least 5 years of progressively responsible marketing experience, including product marketing, go-to-market strategy, or demand generation.
• Experience in healthcare, hospital markets, medical education, medical devices, or a related healthcare sector.
• Demonstrated success developing integrated marketing strategies that drive product adoption and revenue growth.
• Experience leading product or program launches across multiple international or culturally diverse markets.
• Experience partnering with sales teams and developing effective sales and channel enablement programs.
• Strong analytical skills and experience using marketing automation and CRM platforms such as HubSpot and Salesforce.
• Proven ability to lead complex cross-functional initiatives and manage stakeholders.
• Ability to communicate effectively across international markets.
• Ability to travel internationally up to 20%, including overnight travel.

Preferred Qualifications

• 8 years of progressively responsible marketing experience.
• Fluency in a language in addition to English.
• Experience marketing resuscitation training, clinical education, healthcare technology, or hospital-based solutions.
• Experience working with distributors, training networks, licensees, International Training Centers, or other indirect sales channels.
• Experience managing employees, agencies, or vendors.
• Experience coordinating content through medical, legal, regulatory, or localization review processes.

Compensation and Benefits

• Expected pay range: $100,000 to $110,000. Pay is commensurate with experience, and geographic differentials may apply. The American Heart Association reserves the right to pay more or less than the posted range.
• Performance and recognition: Annual salary planning and incentive programs. Incentive eligibility depends on the type of position.
• Insurance: Medical, dental, vision, disability, and life insurance.
• Retirement: A retirement program with an employer match and automatic contribution.
• Employee support: An employee assistance program, employee wellness program, telemedicine, and medical consultation.
• Paid time off: A minimum of 16 days per year for new employees, increasing based on seniority level.
• Paid holidays: 12 per year, including several days off at the end of the year.
• Professional development: Heart U, the Association's online university with more than 100,000 resources, plus additional training and support.
• Mentoring and community: A professional mentoring program and Employee Resource Groups.
• Tuition assistance: Financial support for education related to current responsibilities or potential future positions within the organization.

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