Head of Marketing

Posted via SalaryGuide — the career platform built for marketers.

Babington is hiring a remote Head of Marketing in England, with a listed salary of £35,000-£45,000. Before applying, check how that range compares with senior marketing roles on SalaryGuide so you can judge whether it is aligned with the market.

This is a hands-on leadership role covering B2B and B2C marketing strategy, lead generation, brand awareness, digital campaigns, content, social media, events, and campaign performance.

You can use SalaryGuide to review the company breakdown, role context, compensation benchmarks, and tailor your resume to this exact JD before you apply.

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Role Snapshot

• Original title: Head of Marketing
• Company: Babington
• Location: England, UK
• Workplace type: Remote
• Salary: £35,000-£45,000
• Employment type: Full-time
• Working hours: Monday-Friday, 08:30-17:00, 37.5 hours per week

Company Overview

Babington exists to develop better futures for organisations, individuals, and society. The company helps organisations solve talent challenges and helps learners develop key skills and realise their potential.

Babington is one of the longest-established and largest apprenticeship and training providers in the UK. Its services span apprenticeships, short qualifications, professional training courses, pre-employment, and learner find, underpinned by technology, data, and learning expertise.

Founded in 1974, Babington is based in Birmingham, England, and has 420 employees.

About the Role

As Head of Marketing, you will lead the development and delivery of Babington's marketing strategy across B2B and B2C audiences. Working closely with the CEO and Chief Commercial Officer, you will identify growth opportunities, drive lead generation, elevate brand awareness, and ensure marketing activity delivers measurable commercial results.

Responsibilities

• Develop and deliver Babington's marketing strategy aligned to business objectives.
• Drive B2B lead generation and support business growth initiatives.
• Design and execute integrated multi-channel marketing campaigns.
• Create compelling sales and marketing collateral.
• Lead digital marketing activity across website, SEO, PPC, and social media.
• Monitor campaign performance and maximise ROI.
• Manage supplier and agency relationships.
• Support internal communications, employer brand activity, marketing budget, and reporting.

Qualifications

• Proven experience in a senior marketing role.
• Strong B2B marketing and lead generation experience.
• Demonstrable success delivering multi-channel campaigns.
• Strong digital marketing knowledge.
• Excellent copywriting and communication skills.
• Commercial awareness and a results-driven mindset.
• Creative, proactive, and highly organised.
• Strong leadership and stakeholder management skills.

Compensation and Benefits

Salary: £35,000-£45,000.

Benefits mentioned include Babington Engage, Bupa Healthcare - Cash plan, 25 days annual leave plus Bank holidays, additional annual leave purchase scheme, employer pension contribution, birthday off, and 3 volunteer days.

Apply Through SalaryGuide

The full role opens on SalaryGuide, where you can review the role context, company breakdown, and compensation benchmarks before applying.

This role is best suited to a strategic, commercially minded marketer who can own the full marketing function and drive measurable growth across brand, digital, campaigns, events, and lead generation.