Director of Marketing – Capital Markets

Company Overview Rex is a privately held ecosystem of entrepreneurial ventures led by Peter Rex, spanning real estate private equity, technology, insurance, and AI. We build businesses and investment platforms that generate both exceptional financial returns and meaningful societal impact. At the core of our strategy is investor engagement: attracting aligned capital partners who share our long-term vision. We are building the most compelling investor-facing ecosystems in the private markets. The role offers exposure to a uniquely diverse platform — combining institutional-quality real estate and high-growth tech ventures, all aligned under a singular mission-driven vision. About Us Our mission is to catalyze human flourishing through stewardship, serving people in all nations. We seek a transcendent impact, second to none, crossing geographies and making a permanent mark on history. We aim to uplift investors, foster flourishing families, create enduring trust, and contribute to a more beautiful world through our investments, products and services, and new ventures. Our investments are primarily in real estate, with additional allocations to tech, energy, and alternatives, employing a downside-protected, long-term approach to investing. We are grounded in timeless morals and seek to preserve and grow both investor capital and our own. We Serve a Diverse Ecosystem That Includes

• Multifamily apartment management with 20,000+ apartments
• Hotel and office buildings
• Tech ventures
• Insurance companies

Our businesses, with over 500 employees, are primarily throughout Texas and Florida, but we aim to expand globally with our products and services, impacting people in all countries. Mindset

• Fanatical Investor Focus: Serve our investors by preserving their wealth first and foremost and secondarily seeking to maximize their return on equity while fostering human progress through stewardship of the assets and companies.
• Ecosystem Alignment: Execute in a spirit of partnership across all components of the Rex ecosystem, including multifamily and other real estate assets as well as tech companies.
• Missionary Zeal: Care about investor stewardship and advancing the vision of catalyzing human flourishing.

Role Overview Rex is hiring a Director of Marketing to lead investor-facing growth. We’re looking for a world-class generalist with deep execution firepower in growth marketing, performance marketing, lifecycle marketing, and digital infrastructure—fluent in content, campaigns, CRM, paid media, and brand. You’ll build and scale a professional brand to drive trust, visibility, and capital attraction. This is a mission-critical leadership role at the intersection of capital formation, strategic communications, and brand development. While experience with real estate investing (especially multifamily) and investor audiences (UHNWIs, family offices, accredited via crowdfunding) is a plus, we prioritize elite marketing execution above industry familiarity. These domains can be learned with support—what matters most is your ability to build and run a high-performance marketing engine. You will serve as the operational backbone and strategic architect of our marketing function—bringing order to chaos, structure to vision, and execution at pace. Highly organized, process-driven, and methodical, you’ll lead full-cycle marketing execution, initially as a solo contributor with access to freelancers and agencies. You’ll work directly with Peter Rex and investment leadership to scale one of the most distinctive investor-facing brands in the private markets. A core part of the role will be developing and expanding a professional brand to serve as the public-facing identity of the firm—shaping how we earn trust, signal excellence, and attract capital at scale. Key Responsibilities Investor-Facing Marketing & Communications

• Lead investor marketing initiatives targeting UHNWIs, family offices, RIAs, and accredited investors
• Craft institutional-grade messaging, visual narratives, and communications materials for fund launches, updates, and capital campaigns, especially related to multifamily real estate
• Build scalable content engines: newsletters, webinars, pitch decks, quarterly updates, and annual reports

Brand Strategy & Professional Platform Development

• Shape the overarching investment brand strategy across Rex Capital and related verticals
• Build and scale a professional brand aligned with capital formation goals
• Ensure all messaging reflects credibility, clarity, and long-term stewardship of capital

Full-Cycle Marketing Execution

• Plan and execute campaigns across organic and paid social media, email, display, and other digital channels, leveraging content and marketing systems,
• Manage freelancers, agencies, and contributors to ensure high-quality, on-brand execution
• Implement structured marketing operations: calendars, metrics, reporting, and QA processes

Digital Infrastructure & Investor Acquisition

• Own the optimization of investor funnels—from content engagement to capital commitment
• Develop landing pages, drip campaigns, segmentation strategies, and tracking infrastructure
• Leverage SEO, SEM, and content distribution to efficiently reach accredited investors

Cross-Functional Leadership & Collaboration

• Align closely with investment, IR, and legal teams to ensure all communications are accurate, compliant, and strategic
• Collaborate with product, tech, and operations leaders to integrate investor messaging across the ecosystem

Investor Community Cultivation & Partnership Program Formation

• Launch in-person investor events and rallies in key cities to build community and grassroots buzz
• Design and manage a flagship annual investor conference
• Develop partnerships with larger capital providers to unlock access to deal flow, intellectual content, and VIP experiences

Ideal Candidate ProfileExperience

• 8–12 years in marketing roles with demonstrated strength in:

• Growth Marketing (scaling traffic, conversion funnels, and acquisition channels)
• Performance Marketing (paid digital campaigns optimized for ROI)
• Lifecycle Marketing (email, drip campaigns, and nurturing sequences)
• Digital Marketing Infrastructure (SEO/SEM, CRM, and web UX)
• Marketing Leadership (strategy, management, brand building)

• Experience with private equity, venture capital, real estate investment, or capital markets is a plus—but not required
• Familiarity with real estate investing (especially multifamily) and investor psychology is also a plus—not a prerequisite

Capabilities

• Full-stack marketing expertise: content strategy, brand, campaigns, SEO/SEM, and CRM
• Skilled in solo execution and lean-team management, including contractors and agencies
• Equally strategic and executional—comfortable operating from vision to detail
• Systems-driven with disciplined follow-through
• Metrics-oriented with fluency in funnels, data, and reporting

Personal Attributes

• Clear, persuasive writer and storyteller for investor audiences
• Gravitas and polish in all external-facing work
• Fast-moving, organized, and clarity-driven
• Mission-driven, embracing Rex’s call to catalyze human flourishing through stewardship—creating both profit and societal value
• Bonus: ability to support marketing and positioning across Rex’s portfolio of tech companies

Preferred Tools & Platforms

• HubSpot, Salesforce, or equivalent CRM
• Meta, Google AdWords, and other major digital platforms
• Asana, Notion, Airtable, or similar PM tools
• Google Analytics, SEMRush, Ahrefs, or equivalent
• Basic design fluency: Canva, Figma, Adobe Creative Suite
• Familiarity a plus with platforms like Juniper Square, Carta, SyndicationPro

Rex Ecosystem-Wide Mission Catalyze Human Flourishing through our products/services and to elevate/further humanity in all our business dealings. Rex Values / Rex Culture

• Customer Fanatic. We fanatically focus on customers, seeking to ever-deliver more value, and inventing/innovating on their behalf.
• Product/Service Passion. Our business thrives or dies by products/services.
• Ludicrous speed. Our default pace is extremely fast. Time is precious, life is short; and moving fast is more fun and effective.
• FAWOMO. We will find a way, or make one.
• Loves going to war: prefers wartime to peacetime, always hungry to move forward, do more, and push growth.
• Chutzpah. Nothing ventured, nothing gained. Fortune favors the bold. Duc in altum.
• Fun. We should only do work, over the long run, that’s fun; and work with fun people. Jokes and humor welcomed; PC stuff and uptight behavior prohibited.
• Never-lose-money approach. Protects the downside, using careful analysis before deploying significant resources, and ensuring cash is plentiful; never risking what others have and need for what they don’t have and don’t need.
• Other-centered. Idealist, desperate more than anything to leave an impact with their life by helping other people, seeing money as a means to serve.
• Creative cost cutting constantly. There's always a smarter way, always room to cut, always ways to do more with less – a cost advantage is a competitive edge.
• Fewer, more capable. Bias to as lean of a team as possible, with the highest competency – reducing communication and coordination, creating more effectiveness.
• Underdogs. What we’ve done is nothing compared to what we’re going to achieve now. We’re fighting to be the best, clawing and biting up and forward, aiming to be the champs, be #1. Scrappy AF no matter how much we accomplish. We’ve never ‘arrived’ in our minds. We’re the underdogs always.
• Other attributes valued. Pointblank forthrightness in conversation with teammates, brutally facing problems; velvet glove with iron fist in human dealings; shrewd as a serpent innocent as a dove; hardcore work hustle; invictus mentality; swagger with humility; quiet professionalism; thrifty and not materialistic; loves who they work with, loves what they do, and loves who we serve.

Compensation

• Base Salary: $100,000 - $300,000 annually
• Equity Incentive: Opportunity for equity participation in deals, with alignment to capital raised — e.g. a percentage of the GP promote, tying personal success to long-term platform growth

Benefits

• Comprehensive health, dental, and vision insurance.
• 401(k) with company matching.
• Fully remote work environment.