Director of DTC Marketing

We are looking for a performance-driven Director of DTC Marketing to own and scale its direct-to-consumer growth engine. We are one of the fastest-growing names in the personal care category.

What You'll Own

• Full performance marketing strategy across Meta, Google, YouTube and emerging channels — budget management, real-time optimisation and accountability against CAC, ROAS and CPA targets
• End-to-end campaign planning from paid ads through to landing pages and post-purchase flows
• Funnel optimisation — CVR, AOV and LTV — through rigorous testing, analytics and retention strategy
• Customer retention via Klaviyo across email and SMS
• UGC and branded content strategy in collaboration with the social team
• Analytics, attribution and reporting across Shopify and third-party tools
• Paid media agency management across search and social

What We're Looking For

• 7+ years in DTC marketing with a proven track record scaling performance channels profitably
• 4+ years Shopify experience
• Deep expertise in paid social and paid search including UGC and high-velocity creative testing
• Strong data fluency — comfortable analysing performance and adjusting strategy in real time
• Hands-on with Klaviyo, Google Ads, Meta Ads Manager

What's On Offer

• Salary up to $150K base
• 15% bonus incentive
• 401k with 4% company match
• Health, vision, dental insurance
• Flexible PTO policy
• Fully remote working