Head of Growth

Are you a performance-driven growth marketer ready to own strategy and execution in a hyper-ambitious, product-obsessed eCommerce brand? This is your opportunity to step into a high-impact role at a global DTC company known for reimagining everyday carry essentials and growing into the #1 smart wallet brand in the world.

With 8 figures in annual revenue and bold plans to scale to 9, they’re seeking a Head of Growth to lead the charge across performance, CRO, lifecycle, and growth-focused creative.

If you’ve scaled a DTC brand (especially in the US market), know how to lead with strategy while rolling up your sleeves, and thrive in fast-moving environments, this role is for you.

WHO THEY ARE

Since launching with a $1M+ Kickstarter campaign, they’ve grown into the #1 smart wallet brand in the world. With the launch of their travel gear line, the brand is becoming the go-to choice for everyday carry and travel essentials, designed for movement, powered by innovation, and trusted by icons.

Ambassadors like Lionel Messi, Steven Bartlett, and Andrew Schulz are among the millions who trust Ekster for smarter ways to move through the world.

But what truly sets them apart is their culture:

Unconventional & Curious – They challenge assumptions and do things differently.

Global & Purpose-Driven – With sustainability at their core, they aim to leave the biggest impact on how you move through the world, with the smallest impact on the planet.

Playful Yet Precise – Think startup energy meets design precision. They laugh often, iterate fast, and hold the bar high.

This is a full-time opportunity. If you’re based outside of Amsterdam, this will be a contractor role.WHAT’S IN IT FOR YOU

• Impact & ownership: Own the entire growth department and play a key role in shaping the company’s future in current & emerging markets
• Growth opportunities: As the brand continues to scale through your efforts, opportunities for growth into a CMO position are on the table
• Flexible work culture: Work remotely with quarterly team meetups in Amsterdam
• Sustainable mission: Join a team committed to eco-conscious innovation
• Time off: 25 paid vacation days to wind down and relax
• Carbon-neutral perks: Your footprint gets offset monthly via Regreener on a monthly basis!
• Performance-based bonuses: Get rewarded for your strategies that help drive smart and scalable growth

WHAT YOU’RE GETTING INTO

• Drive sustainable revenue growth by owning and scaling all performance channels (paid social, search, lifecycle, CRO) to hit aggressive targets across CAC, LTV, and ROAS
• Increase new customer acquisition by optimizing paid media strategy and execution across Meta, Google, YouTube, and other emerging platforms
• Boost onsite conversion rates by leading the CRO roadmap—including testing frameworks, landing page optimization, and funnel improvements
• Improve creative performance by partnering with internal and external teams to produce, test, and iterate winning ad creatives at scale
• Extend customer lifetime value by integrating performance marketing with lifecycle strategies (email, SMS) and ensuring a seamless post-purchase experience
• Expand top-of-funnel reach by leveraging partnerships, affiliates, and influencers as scalable acquisition channels
• Build and lead a high-performance growth function by identifying capability gaps, hiring key talent, and setting a strong team culture and cadence
• Reduce reliance on external agencies by building in-house capabilities across media buying, analytics, and creative collaboration
• Create forecasting systems and performance dashboards that bring visibility to key KPIs across channels and inform strategic decisions
• Collaborate cross-functionally with the Creative Director, Managing Director, and Product to align growth efforts with product launches, seasonal pushes, and brand strategy

WHO YOU ARE

• You have 6+ years of hands-on experience in growth or performance marketing, ideally within high-growth DTC eCommerce businesses
• You have directly scaled a DTC brand in the US market, ideally from €10M to €50M+ in revenue (or higher)
• You have deep expertise in paid media performance, particularly across Meta and Google Ads, with a strong grasp of CAC, LTV, ROAS, attribution, and efficient scaling
• You have a strong track record in CRO and funnel optimization, using testing, UX experimentation, and A/B frameworks to drive measurable gains
• You are a strategic thinker who’s also comfortable executing and getting hands-on when needed
• You have experience working closely with creative teams to produce, test, and iterate winning ad creatives
• You are highly data-fluent, comfortable building forecasts, analyzing performance, and translating data into clear, actionable growth initiatives
• You thrive in a fast-paced, lean environment where speed, autonomy, and adaptability are essential

WHAT SUCCESS LOOKS LIKE30 Days

• Fully audit all growth channels (Meta, Google, email/SMS, CRO, creative), identifying immediate performance gaps and inefficiencies
• Set up initial performance dashboard covering CAC, LTV, ROAS, and Contribution Margin per channel
• Build trust with team leads (Performance, CRM, Creative, Partnerships, Finance) and understand current team structure and responsibilities
• Identify and propose quick wins for paid media and conversion optimization
• Review and assess current funnel architecture for category-level improvements

60 Days

• Implement high-impact quick wins in media buying, CRO, and creative testing
• Align each performance channel with KPIs, weekly launch cadences, and budget accountability
• Begin rollout of category-specific landing pages and segmented funnels
• Draft geographic expansion roadmap for scaling in UK, Canada, and EU
• Define long-term growth metrics beyond ROAS: margin contribution, retention impact, and blended CAC
• Outline capability gaps and begin hiring plan for internal team growth

90 Days

• Show clear performance lift in 1–2 core channels (e.g., Meta + CRO), with measurable CAC or ROAS improvement
• Launch pilots in new geographic markets with initial learnings
• Present a 12-month growth roadmap including org chart evolution, spend targets, and profit-based scaling benchmarks
• Have weekly growth cadence running with owned internal team and reduced agency reliance
• Deliver updated funnel strategy live across multiple product categories with early results