Direct Response Copywriter

Are you a direct response copywriter who knows how to sell physical products at scale - not just tell stories?

This role isn’t about branding fluff or clever headlines. It’s about writing the kind of VSLs, ads, and funnel copy that drive clicks, conversions, and repeat customers. If you’ve written proven, performance-backed copy for skincare, supplements, health, or fitness brands - and you’re hungry to take ownership of a fast-scaling eCom brand’s voice - this is the role for you.

WHO THEY ARE

This is a fast-scaling skincare brand built on bold ideas, natural formulations, and a relentless focus on performance. Since launching in late 2023, they’ve scaled rapidly across the US and Canada, earning a loyal customer base and expanding into new product categories, including a recent women’s line.

With uncompromising formulations (think beef tallow meets modern science) and a fearless approach to branding, they’re carving out a distinct lane in a $20B+ industry, and they’re just getting started.

What sets them apart:

• Fast-moving, performance-focused culture with low bureaucracy
• Real momentum: scaling quickly across DTC, retail, and new verticals
• A chance to shape the copy foundation of a brand on the rise

_This is a contractor position._WHAT’S IN IT FOR YOU

• High-impact role with full ownership of copy strategy across VSL, landing pages and emails
• Fully remote setup: work how and where you focus best
• Performance-based incentives on top of base compensation
• Influence the voice and direction of a rapidly scaling brand
• Work in a lean team that values speed, results, and initiative

WHAT YOU’RE GETTING YOURSELF INTO

In this role, you’ll write copy that directly moves the needle. Expect to:

• Write high-converting VSLs, advertorials, pre-landers, quizzes, OTOs, and post-purchase flows that move real product
• Build UGC ad scripts and paid social copy that stop thumbs and drive purchases
• Continuously research customer pains, objections, and desires to generate new hooks, angles, and leads
• Work inside a proven DR creative system, writing variations and matchups around winning bodies of copy
• Collaborate with editors, designers, and media buyers to bring your concepts to life
• Review performance data (Meta, YouTube, TikTok, Atria, Motion) to identify what’s working, and double down fast

WHO YOU ARE

• 3+ years writing copy that’s been tested, scaled, and optimized for eCom physical products
• You’ve written VSLs, funnel copy, and ads that scaled skincare, supplement, health, or fitness brands
• You can show real scripts, funnels, and ads that went live and made money (not theory)
• You know how to iterate on a working ad, writing new hooks, angles, and variations without starting from scratch
• You understand objections, urgency, and structure, and you’ve written copy that consistently converts
• Bonus: You’ve sourced or guided UGC creators to deliver performance-ready scripts

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

• Intro Call - align on your background and the brand’s goals
• Team Interview - meet the team and discuss working style
• Copy Task - show your skills with a short DR assignment
• Final Interview - review your work and align on next steps