Marketing & Growth Lead (VC-backed B2B SaaS | Product Marketing)

Location: Remote in Australia (work remotely or drop into our Sydney office whenever you like) 

Type: Full-Time 

Salary: Total package up to $146,150 p.a. (base from $100,000 to $130,000 + 12% super + $1,200 phone/internet allowance) 

About Payble 

Payble is the world’s first payment experience platform for local government. With over 200,000 users across dozens of councils in Australia and New Zealand, we're already making a measurable difference to communities and councils alike. 

At Payble, we’re solving real-world problems with purpose: helping local governments improve cash flow, reduce costs, and provide better experiences for their communities. Our customers love what we do, and so do the residents they serve, with a 4.8/5 average user rating. 

We’re scaling rapidly. We doubled our customer base in 2024 and are on track to more than double again this year. With strong momentum in Australia and New Zealand, the UK is firmly in our sights for 2026. 

But what truly sets us apart is our people. We’re a tight-knit, high-performing team that values trust, respect, and clear communication. We believe in working hard on things that matter, supporting each other, and creating an environment where talented people can do their best work. 

The Role 

We’re hiring a Marketing & Growth Lead to help drive the next phase of our growth journey. Reporting directly to the Founder and General Manager, you’ll work on our company’s key priority: growing ARR and market share. 

This is a senior role aimed at someone who can roll up their sleeves and deliver end-to-end growth, from campaign ideation to execution. You’ll focus on generating marketing qualified leads and driving long-tail account-based marketing efforts to support our strong sales function. 

You’ll love this role if you: 

• Are an ambitious, hard-working marketer who wants to have a direct impact on growth 
• Enjoy executing across digital, physical, and product marketing 
• Have a competitive streak and thrive on measurable results 
• Want to help scale a fast-growing startup doing meaningful work 

Key Responsibilities 

• Own execution of campaigns across webinars, events, partner programs, and digital channels 
• Generate marketing qualified leads that fuel our sales pipeline 
• Design and deliver memorable experiences at industry conferences and events across Australia and New Zealand (and beyond) 
• Collaborate with partners to strengthen Payble’s brand and build industry demand 
• Drive engaging content initiatives, including video concepts, webinars, and digital assets 
• Oversee marketing operations technology (Hubspot, Webflow, lead scoring, A/B testing, etc.) 
• Execute account-based marketing activities to engage executive-level buyers 
• Report on marketing performance and continuously optimise for results 

What We’re Looking For 

• 5+ years in B2B SaaS marketing, spanning product marketing, events, and growth initiatives 
• Proven experience successfully marketing SaaS products to executive buyers (CFOs, senior decision makers), with financial sustainability or productivity themes 
• Strong experience delivering webinars (content, presenters, promotion) 
• Hands-on experience preparing for physical conferences and creating “wow” factor booth experiences 
• Partner marketing exposure, including enabling SaaS partners and resellers 
• Experience briefing and collaborating with video editors/animators 
• Familiarity with Hubspot, Webflow, A/B testing, lead scoring, and related tools 
• A self-starter with a natural competitive streak and ability to deliver results 

Bonus Points For 

• Experience in finance, fintech, financial services or customer experience products 
• Previous exposure to local government or public sector customers 
• Track record of scaling marketing in start-up/scale-up environments 
• A portfolio of successful campaigns across both digital and physical channels

More About Us 

We’re a remote-first team of 17, based across Sydney, Melbourne, and Tasmania. We value hard work, honesty, and direct communication—and we genuinely enjoy working together. 

At Payble, you’ll be joining a respectful, inclusive, and mission-driven culture. Everyone here plays a key role in shaping the company, and we’re proud of what we’ve built so far. 

We provide: 

• Base salary of $100,000 to $130,000 depending on candidate  
• Phone and internet allowance ($1,200 p.a.) 
• A collaborative and optimistic work environment 
• A clear sense of purpose—we’re helping real people in local communities, and that matters to us 

Things You’ll Like About Working Here 

• High trust, low ego – you’ll have the autonomy to do your best work, backed by a team that trusts each other and leaves egos at the door. We’re outcome-focused, not politics-focused. 
• Work that matters – you’ll be solving real problems for real people in communities across Australia, New Zealand and soon the UK. Our customers love what we do, and that makes the work feel meaningful. 
• A team you’ll actually like – we’re a small, high-performing team that values honesty, clarity, and humour. You’ll work with smart, kind people who take their work seriously and enjoy working alongside each other. 
• Room to grow – we’re scaling fast, and there’s plenty of opportunity to shape how we work, lead new initiatives, and take on more responsibility as we grow. 
• Flexibility – work from wherever you work best. We’re remote-first, with the option to use our Sydney office when you feel like it. We care more about output than hours. 
• A seat at the table – you won’t just be executing someone else’s ideas. You’ll be contributing to key decisions and helping to shape our marketing and growth strategy. 

A Few Other Notes 

You must be based on the east-coast of Australia with full and unrestricted work rights (we’re unable to sponsor visas) 

Recruiters: sorry, we don’t need your help on this one 

Interested? 

We keep our hiring process transparent and respectful of your time: 

• Apply – Fill out the short application form here: https://forms.gle/h7KbvAC78YnvmK1k9
• Chat – We’ll review all applications and shortlist candidates for a 20-minute introductory chat 
• Interview – A deeper discussion with thought-based challenges. We may have one or two interviews depending on how we go together, but we will be respectful of your time 
• Meet the team – Meet a few more folks to ensure a mutual fit, including our Founder Elliott Donazzan 
• Offer – Receive your letter of offer formally from executive leadership