Landing Page Expert (AI-Powered Direct Response) at Marketing Agency (Remote)

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About Our Clients

Our client is a Dubai-based performance marketing agency managing nine figures in annual Google Ads spend across more than 180 e-commerce brands worldwide. They generate millions of visits every year, and building an AI-first landing page engine designed to create high-converting advertorials, comparison pages, listicles, and product pages at scale. As part of their AI-first approach, they leverage advanced tools such as Claude, Manus, and proprietary automation systems to streamline landing page production and conversion optimization. They are looking for a Landing Page Expert to lead the strategy, creation, and optimization of advertorials, comparison pages, listicles, and product landing pages that drive measurable business results.

Responsibilities

• Own the end-to-end landing page production process, from strategy and planning to deployment and optimization.
• Develop high-converting comparison pages, advertorials, listicles, and product landing pages for paid acquisition campaigns.
• Define customer awareness levels, messaging angles, hooks, and conversion strategies for different audience segments.
• Use AI tools such as Manus, Claude, and proprietary systems to generate, refine, and scale landing page production.
• Collaborate closely with media buyers to align landing page strategy with campaign objectives and traffic sources.
• Create and test multiple landing page variants across different brands and product categories.
• Analyze landing page performance data and identify opportunities to improve conversion rates.
• Conduct competitor, customer, and market research to uncover winning messaging, objections, and emotional triggers.
• Develop and maintain swipe files, copy frameworks, and landing page best practices.
• Perform quality assurance reviews to ensure accuracy, persuasion, user experience, and mobile responsiveness.
• Build and document SOPs for landing page creation, optimization, and AI-assisted workflows.
• Stay current with direct-response marketing trends, conversion rate optimization techniques, and emerging AI tools.

Requirements

• Proven experience creating landing pages for e-commerce, direct-response, performance marketing, or DTC brands.
• Hands-on experience using AI tools such as Manus, Claude, ChatGPT, or similar platforms as part of a content or landing page production workflow.
• Strong understanding of comparison pages and their role within Google Ads and high-intent search traffic campaigns.
• Demonstrated experience creating advertorials, listicles, product pages, or other direct-response marketing assets.
• Deep knowledge of conversion-focused copywriting principles, customer awareness levels, persuasion frameworks, and buyer psychology.
• Experience conducting customer research, competitor analysis, and messaging development.
• Strong understanding of conversion rate optimization (CRO) and landing page performance metrics.
• Ability to manage multiple projects simultaneously in a fast-paced remote environment.
• Highly proactive, self-directed, and comfortable taking ownership of strategy and execution.
• Excellent written English communication skills.

Preferred Qualifications

• Experience with Google Ads, paid acquisition funnels, or media buying environments.
• Background in affiliate marketing, performance marketing agencies, or DTC e-commerce brands.
• Experience with Shopify, Replo, Instapage, Unbounce, Webflow, or similar landing page platforms.
• Familiarity with A/B testing methodologies and experimentation frameworks.
• Knowledge of direct-response marketing resources such as Breakthrough Advertising, Great Leads, Cashvertising, or $100M Offers.
• Experience writing native advertising content for platforms such as Taboola or Outbrain.

Benefits

• Competitive USD salary based on experience and expertise.
• Fully remote work environment.
• Flexible schedule with overlap across Dubai and European business hours.
• Direct collaboration with experienced media buyers and performance marketers.
• Access to industry-leading AI tools and technologies.
• Annual company retreat and team-building events.
• Wellness allowance and paid time off.
• Long-term growth opportunities within a rapidly scaling global organization.