Demand Generation Manager

Demand Generation Manager

Function: Marketing

Reports to: Director, Demand Generation

Reviewed: 05.2026

Position Summary:

As a Demand Generation Manager, you will play a pivotal role in creating and executing demand generation strategies that drive high-quality pipeline and accelerate revenue growth across the ANZ market. You will collaborate closely with cross-functional teams, leverage modern marketing technologies — including AI-powered tools — and implement data-driven campaigns to fuel the sales pipeline across both enterprise and SMB segments. This role requires a deep understanding of B2B SaaS, marketing automation, and a genuine curiosity for applying AI to improve campaign efficiency and drive measurable business outcomes.

Key Responsibilities:

• Develop compelling multi-channel marketing programs across the ANZ region to generate demand, capture engagement, and grow the sales pipeline across both enterprise and SMB segments.
• Deliver high-quality, sales-ready leads to the sales team, enabling them to achieve their new customer acquisition and revenue targets.
• Build integrated plans by partnering with other marketing functions including field marketing, content, social media, product marketing, and marketing operations
• Create and optimise AI-assisted nurture streams using intent signals, web behaviour, and customer journey data to deliver timely, personalised engagement — maximising the impact of a smaller ANZ database by prioritising quality of engagement over volume.
• Develop, execute, promote and produce strong webinar campaigns that resonate with our audience and drive registrants, attendees and on-demand consumption.
• Identify and execute tradeshows, conferences, and roadshow opportunities
• Broadcast our product team's newest innovations to generate demand within our prospect database and within the marketing and sales market.
• Develop a deep understanding of the ANZ prospect database, leveraging intent data platforms (e.g. 6sense, Demandbase, Bombora) to identify in-market accounts and surface re-engagement opportunities within a finite addressable market.
• Understand where marketing and sales professionals are getting their information today and build partnerships, co-marketing, and sponsorship opportunities to run campaigns that capture new leads into the database.
• Measure and report on pipeline contribution (MQLs, SQLs), campaign performance, and AI-driven efficiency gains — using dashboards to continuously optimise demand generation activities and demonstrate marketing’s impact on revenue.
• Leverage AI content tools (e.g. ChatGPT, Jasper, Copy.ai) to accelerate campaign copy, email sequences, and ad creative — maintaining brand voice and quality while improving speed to market.
• Build and maintain AI-powered workflow automations (e.g. Clay, n8n, Zapier AI) to streamline lead enrichment, contact scoring, and campaign personalisation at scale.

Skills and Experience Needed:

• Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
• 3-5 years’ experience in demand generation in the B2B SaaS industry, 5-8 years in Marketing
• Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Proficiency in using analytics tools to measure campaign performance and make data-driven decisions.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• AI-curious marketer who actively uses tools like ChatGPT, Jasper, and Copy.ai to enhance content creation, campaign ideation, and workflow efficiency.
• Strong written and verbal communication skills.
• Ability to collaborate effectively with cross-functional teams, including sales and marketing.
• Results-oriented with a focus on pipeline contribution (MQLs, SQLs) and demonstrating measurable efficiency gains through AI tool adoption.
• Familiarity with intent data and ABM platforms (e.g. 6sense, Demandbase, Bombora) to identify and prioritise in-market accounts within the ANZ region.
• Experience with AI-powered workflow tools (e.g. Clay, n8n, Zapier AI) for lead enrichment, automation, and personalisation at scale.
• Experience working in or with the ANZ B2B technology market is highly regarded.

Competencies:

Accountability

Adaptability

Applied Learning

AI Curiosity & Innovation

Business Acumen

Dealing w/Ambiguity

Collaboration

Customer Focus

Decision Making

Driving for Results

Initiating Action

Technical/Professional Skills and Knowledge

Benefits and Perks:

• Fully remote work with company provided equipment (laptop, software, etc.)
• Employment with a growing, casual, fun, philanthropic minded company
• Open Paid Time Off (PTO)
• Superannuation rate of 12%
• Monthly stipend of $400 AUD to purchase private medical insurance

About the company:

Boards set the standard for what organizations can achieve. At OnBoard, our board management software helps boards function at a higher level so every organization can make a bigger difference in the world.

Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 5,000 organizations and their 12,000 boards and committees in 60 countries worldwide. With customers in higher education, nonprofit, healthcare systems, government, and enterprise business, OnBoard is the leading board management provider.

OnBoard has grown from a class project at Purdue University in West Lafayette, Indiana in 2003 into the world’s leading board management software platform today. Backed by JMI Equity and the acquisitions of eScribe and Govenda, OnBoard is positioned to become the industry leader in Board Management and Meeting Solutions for private and public sector entities.

Diversity Statement - Culture of Togetherness:

At OnBoard, our mission is to encourage and celebrate a culture of togetherness. We acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate all. Diversity, Equity, and Inclusiveness fuel the Pathfinder atmosphere and all our efforts. Our power is in our people and we Pledge 1% to give back to our communities and across the globe.

OnBoard is an equal opportunity employer and committed to a diverse and inclusive working environment. Passageways does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation please email peopleops@passageways.com.

Interview Transparency & Technology Disclosure

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