UK Affiliate & Content Marketing

Role: UK Affiliate & Content Marketing - Fintech and Crypto

Type: Contract | 6 Months starting Nov - Extendable

Location: Remote

Rate: Up to £39 p/hr (PAYE) | 40 hrs/week – 8 hrs/day

Experience Level: Minimum 5 years in UK Fintech or Crypto Industries

Our client is seeking a contractor with strong expertise in UK affiliate and content marketing within the Fintech and Crypto sectors to be a key part in driving customer acquisition, engagement, and growth in the UK market.

Responsibilities:

• Affiliate Marketing: Build and optimize UK-specific affiliate programs. Manage relationships with key affiliate partners/networks.
• Web and App Store Optimisation: Conduct A/B testing to optimise installs and improve traffic conversion.
• Compliance: Ensure compliance with UK crypto marketing regulations (FinProm) by coordinating content approvals with internal and external partners.
• Content Marketing: Develop, test, and refine digital content through A/B strategies focused on UK crypto/fintech audiences.
• Support Product GTM: Collaborate with the product team on product launch initiatives to existing and potential new customers.
• Lifecycle Campaigns (CRM, Push, Web, In-App: Launch and personalize content for customer engagement, retention, and activation.

Skills:

• Expertise in Affiliate and CRM channels.
• Track record of high-impact campaign launches and measurable growth in the UK market.
• Experience running multiple concurrent projects and building relationships with stakeholders.
• Proven experience with A/B content strategy and testing, delivering tangible business results.
• Excellent written, verbal, and interpersonal skills; able to work quickly, pivot, and communicate at all levels.
• Advanced knowledge of UK crypto compliance (FinProm, FCA) and owned channel best practices.