Senior Marketer

Job Description The Senior Marketer role offers a dynamic opportunity to develop and execute strategic marketing initiatives for NMDP. You will serve as the lead team member on a growing B2B business line called Pathways to Transplant, driving impactful marketing lead gen programs that cultivate deeper relationships with our hematology/oncology partners and elevating awareness for our critical services in bone marrow transplant (BMT) referral. AccountabilitiesRESPONSIBILITIESPrimary Functions

• Drive B2B marketing initiatives that drive product/service adoption (e.g., via lead gen/lead nurture strategies) and directly contribute to achieving the organization’s objectives.
• Provide strategic direction and oversight for aspects of marketing campaign execution, including results analysis and campaign optimization.
• Cultivate strong relationships with internal and external stakeholders, most critically in the hematology/oncology referral space.
• Deliver transformational thinking to how core audiences engage with NMDP and act as a ROI pacesetter for our business development initiatives.
• Work cross-functionally on non-marketing initiatives that have a cascading impact on how our audiences perceive us at large (e.g., with IT, sales, field staff, or otherwise).
• Participate in—and act as an NMDP SME within—industry groups, forums, or conferences, as needed.

Responsibilities

• Develop and implement data-driven, innovative marketing approaches for segmented B2B clients, collaborating closely with Product Managers, Market Research, and Business Partners to gather insights and secure buy-in from senior leadership.
• Generate annual marketing plans, including goal setting, strategic planning, and outlining timelines, in collaboration with key stakeholders.
• Recommend/initiate aspects of marketing campaign execution, including:

• Content creation (e.g., website copy, blog posts, social media content)
• Channel management (e.g., paid advertising, email marketing, social media campaigns)
• Performance measurement and reporting
• Collaboration with internal stakeholders across various departments (Clinical Operations, Research, IT, etc.) to ensure seamless integration of marketing strategies with broader organizational goals.
• Management of relationships with external agencies and partner organizations.

• Manage budgets for assigned business units and initiatives.
• Mentor junior team members, fostering a collaborative environment and providing feedback to optimize team performance.

Qualifications Knowledge of:

• Product marketing best practices, including the flow of organizational strategies into Go-To-Market plans
• Modern integrated marketing practices and techniques, including how to leverage key channels to achieve results (e.g., paid, earned, owned)
• Digital marketing expertise, including fluency in SEM/SEO, social media, web, email, PR/media, and the like
• Lead gen/lead nurture, including the facilitation of these actions through a customer relationship management (CRM) platform experience – Salesforce and Pardot preferred
• Project management principles, advanced oral and written communication skills, and informal influencing skills, since this role does not formally lead any other team members
• Writing strategic briefs for marketing programs and presenting strategy decks to leadership and teams at all levels of an organization
• Intermediate computer skills, including Microsoft Office software like PowerPoint, Word, and Excel

Ability To

• Take market research and turn it into marketing actions
• Informally lead down and across through team building/mentoring—while also leading up, providing constructive feedback, and presenting to Executive and Senior Leadership on key business decision and direction-setting
• Leverage best practices, processes and procedures with an understanding of organizational impact and creating an experience for NMDP partners that improves our Customer Engagement Index score year-over-year
• Present to—and receive feedback from—the C suite, executive leadership, and senior leadership
• Learn NMDP’s key constituents, our affiliated audiences, and the bone marrow BMT industry at large

Education And/or Experience

• Bachelor’s degree in marketing or related field.
• 7+ years of experience in a marketing role with experience leading cross-functional project teams
• 5+ years of experience executing lead generation, sales, or business development principles within a marketing plan

PREFERRED QUALIFICATIONS: (Additional qualifications that may make a person even more effective in the role, but are not required for consideration)

• Master’s degree in Marketing or related field
• Experience in medical/healthcare/scientific marketing

About The Team NMDP offers regular, full-time employees medical, dental, vision, life and disability, accident/critical illness/hospital, well-being, legal, identity theft and pet benefits. Retirement, paid time off/holidays, leave and incentive plans are also offered to eligible employees. Please reference this link for more information: NMDP Benefit Information