Performance Marketing Manager

Job Title: Performance Marketing ManagerDepartment: MarketingReports to: Head of Integrated MarketingType: Full-time, exemptSalary: $75,000-85,000 + benefits, including ESOP planLocation: Remote (employees must reside in one of the 24 states listed below)Posted: January 26, 2026

New Harbinger Publications, a leading publisher of evidence-based self-help and psychology books, is seeking a strategic and execution-oriented Performance Marketing Manager to lead and evolve our paid media efforts. This is a full-time contract position ideal for someone who thrives on both high-level strategy and daily execution and is excited to help meaningful books reach the readers who need them. 

Key Responsibilities: 

• Own strategy, execution, and optimization of all digital ad campaigns across platforms, including Meta, TikTok, Reddit, Quora, Amazon, Google, and emerging channels 
• Identify and test new advertising opportunities in niche communities and content platforms aligned with our core audiences 
• Manage eBook pricing promotions in collaboration with our sales and marketing teams, including promotion planning, ad campaigns, and performance reporting 
• Oversee trade advertising strategy, placements, and creative in alignment with publishing goals 
• Manage and optimize our affiliate program in coordination with internal stakeholders, with a focus on performance, efficiency, and alignment with broader paid media strategy 
• Collaborate with internal and freelance creatives on developing ad assets, especially short-form and video content 
• Monitor budgets and campaign performance; regularly test and iterate on creative, targeting, and spend to improve ROI 
• Report on key performance metrics and contribute insights to guide broader marketing strategy 
• Stay current on platform tools and trends, and bring new ideas for innovation and improvement 
• Success in this role will be measured by revenue impact, efficiency improvements, and clear, actionable performance insights shared with the broader marketing team 

What We're Looking For: 

• Demonstrated experience managing digital ad campaigns across multiple platforms 
• Comfort with budget management, performance data, and testing strategies 
• Strong creative judgment for compelling ad assets and a deep understanding of audience engagement 
• Familiarity with short-form video content and platform-native creative tools 
• Excellent communication skills and a collaborative mindset 
• Strong organizational and planning skills, with attention to detail 
• Knowledge of or interest in publishing, psychology, or self-help content a plus 
• Experience marketing content, education, or mission-driven products a plus 

This is a unique opportunity to help shape the future of book advertising at a mission-driven independent publisher. You’ll work with a smart, supportive team committed to sharing life-changing resources with readers worldwide. 

New Harbinger Publications is committed to providing equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any kind. 

Must be a resident of: Alabama, Arizona, California, Colorado, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Virginia, Washington, or Wisconsin 

To Apply for this Position: 

New Harbinger is committed to creating a diverse and inclusive work environment. We believe that publishing and psychology should center more LGBTQIA+ voices and voices of color, and we strongly encourage people with these identities to apply. All qualified applicants will receive consideration for employment. 

Please submit your cover letter, resume, and salary requirements.