CRM manager

Who are we?

We’re not just another online casino; we’re the beginning of something bold, fresh, and building it to last. As a newly formed start-up, we’re assembling a team of driven, imaginative, and skilled individuals ready to help shape and scale a brand new, not yet launched casino from the ground up. This is your chance to be more than just an employee, but it's definitely a chance to play a vital role in building a success story from day one. If you’ve ever wanted to be part of something where your ideas are heard, your impact is visible, and your contribution truly matters, this is that moment. Join us on the ground floor and be proud to say you were part of what made it great.

The Role:For candidates with previous experience in CRM.

We’re on the lookout for an experienced, data-driven, and highly strategic CRM Manager to join us on the ground floor. This fully remote role will give you full ownership of all things CRM. From building lifecycle journeys and retention strategies to player segmentation, campaign execution, and everything in between. You’ll work closely with the Head of Casino and CEO to bring your vision to life, but you’ll be expected to take initiative and lead from the front. There’s no handbook here; we’re looking for a self-starter who can build, analyse, optimise, and repeat. If you know what it takes to maximise player retention, create world-class journeys, and keep players coming back for more, we want to hear from you.

Key Responsibilities:

●    Develop and implement comprehensive CRM strategies from scratch

●    Own the full player lifecycle: onboarding, engagement, retention, reactivation, and churn prevention

●    Design and launch targeted multi-channel campaigns (email, SMS, onsite, push)

●    Create smart, scalable player segmentation strategies, including building a fully functioning VIP structure for launch

●    Build strong relationships with third-party platform providers and work closely with their account managers to ensure smooth implementation, automation, and ongoing optimisation of CRM campaigns and player journeys

●    Analyse campaign performance and player behaviour data to drive insights and continuous improvement

●    Create detailed reporting dashboards to monitor CRM KPIs and ROI

●    Collaborate with the design, content, product, and tech teams to ensure smooth execution of campaigns

●    Work closely with compliance to ensure all CRM activity is fully aligned with regulations and responsible gaming standards

●    Regularly review and optimise communication strategies to boost LTV, reduce churn, and increase reactivation rates

Requirements:

●    3+ years of CRM experience within the iGaming industry, ideally with a strong focus on online casino

●    A deep understanding of player psychology, lifecycle stages, and retention best practices

●    Hands-on experience with CRM and marketing automation tools — knowledge of Customer.io is a strong advantage; familiarity with platforms like Optimove, Hubspot, or Salesforce is also beneficial

●    Strong analytical mindset — confident in extracting insights from data and turning them into strategy

●    Proven experience setting up segmentation models, loyalty programs, and personalised journeys

●    Ability to work independently, with minimal guidance, in a fast-paced startup environment

●    Startup mentality: resourceful, adaptable, and ready to take ownership of your domain

●    Excellent communication and organisational skills

●    Fluent in English; additional languages are a plus

What we offer:

●    A trusted, fully remote role – Work from anywhere, with the freedom to manage your own time (within European working hours).

●    An attractive, competitive salary – It may not be top-tier yet, but it’s fair, transparent, and will grow with us.

●    Bonus structure – We will tailor and create a mutually agreed target-driven bonus structure.

●    True ownership and impact – You won’t be a cog in the machine. You’ll be part of the engine — your ideas, input, and ownership will directly shape the business.

●    €400 annual wellbeing allowance – After your first 3 months, use it however best supports your health and balance, from gym memberships to therapy or massages.

●    Monthly snack allowance – Because fuel matters, even when you’re working from home.

●    Refer-a-friend bonus – Help us grow the team with people you trust. Receive a referral bonus paid in two parts: 50% after your referral completes 3 months, and the remaining 50% after they reach 6 months.

●    A culture of trust and autonomy – We hire adults. You’ll be given the space to think, build, and create without micromanagement.

●    A seat at the table from day one – Your voice will be heard, your work will be seen, and your wins will be celebrated.

You should not apply if ...

●    You’re looking for a predictable 9–5 job with a clearly defined playbook. We’re building something new, which means navigating ambiguity, thinking on your feet, and doing what it takes — even when that means going beyond your job title.

●    You struggle with constructive feedback. We grow fast because we learn fast, and that requires open minds, thick skin, and mutual respect.

●    You get easily overwhelmed by high-pressure environments. This is a start-up and challenges are constant, but so are the wins for those who thrive under pressure.

●    You’re chasing “quick money.” We’re building long-term success, not a shortcut. If you’re in this for the sprint, not the marathon, this probably isn’t the right place for you.

●    You need constant direction. We support each other fully — but we also value independent thinkers who can work with uncertainty and still make bold progress.

How to Apply:Sounds like your kind of challenge? If you're ready to roll up your sleeves, bring your network, and help build something bold from the ground up — we want to hear from you.Drop us a message at recruitment@nevada-partners.com with your CV and a short note telling us why you're the right fit.Let’s build something great together.