Demand Generation Manager

Demand Generation Manager – Fully RemoteCompetitive Up to £75,000

Join a fast-growing, remote-first company that is redefining its industry with innovative solutions and a culture that values creativity, ownership, and impact. We’re looking for a hands-on Demand Generation Manager to own and scale our clients demand engine, driving direct client acquisition while supporting a broader partner ecosystem.

This role combines execution, strategy, and cross-functional collaboration, offering a unique opportunity to shape how marketing drives revenue and partner success. Competitive salary and benefits make this an outstanding opportunity for an ambitious marketer looking to make a measurable impact.

What You’ll DoDirect Demand Generation

• Lead full-funnel campaigns to generate high-quality meetings and pipeline for sales.
• Plan, launch, and optimize paid channels (search, social, LinkedIn) and integrated motions like webinars, content offers, review sites, and events.
• Collaborate with product marketing and sales to develop offers, messaging, and demo motions.
• Continuously improve conversion and strengthen alignment with sales through structured feedback loops.

Channel Demand Support

• Partner with channel marketing to boost demand across MSPs and distribution partners.
• Share learnings from direct campaigns to improve joint campaigns and partner-facing programs.
• Support lifecycle and upgrade campaigns in partner-led segments, helping maximize partner-generated revenue.

Performance Marketing & Agency Management

• Own paid media campaigns, including agency briefing, prioritization, QA, and performance reviews.
• Build a structured testing roadmap to optimize targeting, creative, landing pages, and offers.
• Drive efficiency through iteration, audience refinement, and conversion rate optimization.

Lifecycle, Nurture & Expansion

• Build and improve nurture journeys and re-engagement campaigns to move leads toward opportunities.
• Support product upgrades and expansion motions through targeted segmentation and triggered campaigns.

Measurement & Reporting

• Ensure clean tracking, reporting, and attribution to provide visibility across the funnel.
• Establish a consistent cadence with sales to monitor pipeline health, lead quality, and marketing impact on revenue.

What Success Looks Like

• Direct pipeline and meeting generation become reliable, predictable, and measurable.
• Lead quality and sales alignment improve across handoffs and feedback loops.
• Partners are supported with scalable assets, proven playbooks, and lifecycle programs that drive demand and upgrades.
• Strong foundations exist to support upcoming product expansions with coordinated, multi-region demand programs.

Who You Are

• Proven experience in B2B demand generation, ideally in SaaS or tech with sales-led motions.
• Skilled at building repeatable pipeline programs while supporting partner/channel campaigns.
• Experienced in performance marketing with a focus on lead quality and conversion.
• Strong collaborator across sales, product marketing, content, design, and channel teams.
• Able to manage agencies or contractors effectively while remaining hands-on in execution.

Bonus Points

• Experience marketing to IT leaders or regulated industries.
• Background in cybersecurity, compliance, or related sectors.
• Familiarity with partner-led co-marketing motions (MSPs, distributors).

Tools & Systems

• CRM/Marketing automation (HubSpot, Salesforce, or equivalents)
• Paid platforms (Google Ads, LinkedIn Ads, etc.)
• Analytics/Reporting (GA4, Looker, Data Studio equivalents)

What They Offer

• Up to £75,000 and comprehensive benefits
• Fully remote with flexible work options and optional co-working in Manchester city centre
• Generous holiday allowance, including an extra day for your birthday
• Training, professional development, and conference opportunities
• Supportive, collaborative team with visible commercial impact
• Chance to shape product go-to-market strategy in a fast-growing, remote-first environment