Head of Marketing and Commercial

Head of Marketing & Commercial£60,000 – £70,000Fully Remote (UK)Monthly London travelThe Opportunity

We are recruiting on behalf of a UK-based healthcare technology company delivering digital platforms across both consumer and B2B markets. Their products support improved performance, transparency and decision-making within a regulated sector.

The Role

Our client is seeking a Head of Marketing & Commercial to lead demand generation, brand positioning and revenue growth across a portfolio of digital products. This is a senior, hands-on role with responsibility for aligning marketing, sales and customer success to build a scalable and predictable commercial engine.

Key Responsibilities for Head of Marketing & Commercial;

• Lead B2B and B2C marketing strategy, including brand, content, SEO, paid media and partnerships
• Drive demand generation and pipeline growth for B2B SaaS products
• Design and manage the sales funnel from lead through to live customer
• Oversee SDR/BDR activity and outbound strategy
• Provide oversight of customer success, onboarding, retention and upsell
• Own CRM (Salesforce) standards, reporting and forecasting

About You;

• Proven B2B marketing leader within SaaS or data-led products
• Experience building and scaling demand generation engines
• Strong understanding of sales funnels, CRM and revenue metrics
• Confident managing cross-functional commercial teams
• Data-driven, commercially minded and comfortable in regulated environments

What’s in it for you?

• Fully remote working (UK) with monthly travel to London
• Senior leadership role with genuine commercial ownership
• Flexible working and supportive culture
• Thrive in a supportive environment that values ownership and clarity
• Get your birthday off for free
• Gain access to an enhanced Employee Assistance Programme
• Participate in salary sacrifice EV scheme
• 28 days holiday plus 8 bank holidays