Performance Marketing Specialist (40 hrs per week)

Performance Marketing SpecialistLocation: Remote

We’re looking for a data-driven, solutions-oriented Performance Marketing Specialist to join our team. In this role, you’ll lead the execution, optimization, and reporting of multi-channel performance campaigns across SEO, PPC, Meta Ads, and other paid media platforms. You’ll also take ownership of content strategies and link building, playing a key role in improving organic and paid performance.

This is a strategy and execution-focused role ideal for someone who thrives in performance data, campaign flow, and SEO best practices, with the ability to communicate clearly when needed.

About Meraki Branding

Meraki Branding is a purpose-driven marketing agency helping ethical, mission-led brands grow with intention. We specialize in web design, branding, and full-funnel digital marketing—combining strategy, creativity, and care to create meaningful impact.

Key Responsibilities1.Performance Marketing Strategy & Execution

• Develop and implement digital marketing strategies across SEO, Google Ads, Meta Ads (Facebook/Instagram), and other PPC platforms
• Manage keyword research, audits, and competitor analysis for both paid and organic growth
• Oversee content strategies and coordinate with internal teams to plan and implement SEO-rich content
• Manage and refine link-building campaigns to increase authority and rankings
• Optimize on-page SEO including metadata, page structure, and technical elements
• Ensure tracking and attribution are properly implemented using UTMs, pixels, and conversion tools
• Collaborate with web, design, and content teams to ensure aligned delivery

2.Reporting, Insights & Optimization

• Monitor campaign performance using tools like Google Analytics, Search Console, SEMrush, SEO Space, and Meta Ads Manager
• Create clear monthly performance reports with actionable insights
• Identify opportunities for improvement across channels and adapt strategies accordingly
• Track SEO and paid KPIs, ensuring alignment with client goals and campaign ROI

3.Strategy Collaboration & Client Support

• Join internal planning meetings to ensure marketing strategies are aligned with overall project direction
• Occasionally join client calls to present reports or provide performance context
• Communicate effectively with the Client Services team to inform ongoing strategy
• Raise blockers or performance concerns early and collaborate on cross-functional solutions

What We're Looking ForExperience & Skills

• 3 to 5 years of experience in performance marketing, digital strategy, or SEO/PPC execution
• Proficiency with Google Ads, Meta Ads Manager, Google Analytics, Search Console, LinkedIn Ads
• Hands-on experience in managing SEO campaigns (technical, on-page, off-page) and paid campaigns across Google and Meta platforms
• Strong background in content strategy and link-building best practices
• Analytical thinker with the ability to interpret data and present strategic recommendations
• Well-organized, detail-oriented, and able to juggle multiple client projects simultaneously
• Clear communicator, especially when it comes to reporting and strategic insight
• Fluent (native or near-native) in English, both written and verbal

Bonus Skills

• Familiarity with Squarespace, Webflow, or other CMS platforms
• Experience with email marketing automation or additional paid channels (e.g. Pinterest Ads)
• Background in CRO (conversion rate optimization) or funnel building

What You'll Love

• Lead With Purpose – Drive strategies that support the growth of ethical, mission-led brands
• Be Part of a Kind, Skilled Team – Collaborate with a tight-knit group that values excellence and creativity
• Grow With Us – Work remotely with the freedom to focus and the support to evolve
• Work That Feels Good – Align your technical skill with values that matter

The Application Process

We take our time with hiring, because when it’s the right fit, it’s magic.

If this role feels like a “yes” in your body and your mind, we’d love to hear from you.

The process includes:

• A short introductory video
• A personality assessment
• Three interview rounds to explore working style, alignment, and long-term fit
• We appreciate every application and will be in touch if we see a potential match.