Social Media Marketing Manager

I. Who We Are

MDST Market is an AI-powered modest fashion discovery platform tackling the massive gap between what modest shoppers need and what's actually available to them. We're using machine learning to transform how people shop for modest clothing, while helping retailers tap into billions in revenue they're currently missing.

II. Market Opportunity

Here's the reality: despite making up 25% of the global population, modest shoppers are stuck with a frustrating, inefficient shopping experience. They spend 3-5x longer searching for clothes, deal with zero standardized modesty filters, and frequently abandon purchases out of sheer frustration. Meanwhile, retailers are missing out on a $277B market that's growing to $400B by 2025. 

The timing couldn't be better for what we're building. The modest fashion segment is growing at 7-8% CAGR (double the industry average!), we're seeing rising purchasing power in traditional modest markets, explosive social media visibility, and mainstream brands that recognize the opportunity but lack the expertise to actually capitalize on it.

III. What We’re Looking For

We're seeking a creative and detail-oriented Social Media Marketing Manager to help develop and implement our content strategy across digital platforms. The ideal candidate will have a passion for modest fashion, strong communication skills, and experience growing brand presence through engaging content.

Qualifications

• 4+ years of experience in content creation and social media management, preferably in

fashion or e-commerce

• Proven track record of growing social media presence and engagement
• Strong photography, videography, and image editing skills
• Excellent written communication abilities
• Experience with social media management tools
• Understanding of SEO principles and analytics tools
• Knowledge of and appreciation for modest fashion aesthetics
• Portfolio showcasing relevant content creation work

Required Skills

• Creative storytelling that resonates with modest fashion enthusiasts
• Ability to adapt voice and style across different platforms
• Strong project management and organizational skills
• Graphic design abilities (Canva, Adobe Creative Suite)
• Moderate to advanced video creation & editing skills
• Self-motivated with ability to work independently and meet deadlines

IV. What You’ll Do

• Develop, implement and maintain a content strategy across digital platforms
• Create and curate compelling content for all social media channels (Instagram, TikTok,

Facebook, Reddit, YouTube)

• Develop and maintain a content calendar aligned with marketing campaigns and

seasonal collections

• Write engaging copy for product descriptions, blog posts, and email newsletters
• Manage community engagement by responding to comments and messages
• Analyze performance metrics and adjust strategies to optimize reach and engagement
• Collaborate with influencers and brand ambassadors in the modest fashion space
• Stay updated on modest fashion trends and incorporate them into content strategy

Ready to Transform Modest Fashion Shopping?

If you're passionate about creating inclusive social media marketing that amplifies underrepresented voices while building a scalable business, we want to hear from you!