Lifecycle & Retention Marketing Manager

About Mandala

Mandala Scrubs is more than a uniform – we’re a movement for healthcare professionals who want style, comfort, and performance at work. We connect with our community through authentic storytelling, creative content, and a deeply engaged customer base.

The Role

We’re looking for a Lifecycle & Retention Marketing Manager to own how customers experience Mandala after their first purchase.

You’ll be responsible for email, SMS, and retention programs that increase AOV, repeat purchase rate, and LTV—working closely with our Head of Growth.

What You’ll Do

• Own email and SMS marketing strategy and execution (campaigns + flows)
• Build and optimize automated flows: welcome, post-purchase, cross-sell, winback, replenishment, lapsed, VIP, etc.
• Segment our customer base and create personalized journeys for new, active, VIP, and at-risk customers
• Partner with paid and site teams to ensure landing pages, offers, and flows are aligned
• Run ongoing A/B tests on subject lines, creative, send times, offers, and flows
• Monitor and improve key retention metrics: repeat purchase rate, LTV, churn, unsubscribes, spam complaints
• Keep a close eye on deliverability and list health (sunset policies, hygiene, opt-in quality)
• Collaborate with our ambassador/referral efforts so we turn happy customers into advocates
• Report clearly on performance and learnings in a way that drives decisions, not just dashboards

What We’re Looking For

• 4–6+ years in lifecycle / retention / CRM marketing for DTC brands
• Hands-on experience with Klaviyo (flows, campaigns, segmentation, reporting)
• Strong grasp of LTV, cohort behavior, repeat rate, and payback windows
• You’re comfortable pulling lists, building segments, and reading data—not just briefing others
• Solid testing mindset: hypotheses, test plans, and documented learnings
• Strong writing instincts and an eye for clean, on-brand creative (you don’t need to be a designer, but you know what good looks like)

Why Mandala

• Direct impact on a fast-growing, category-defining brand
• High ownership over a critical growth lever: LTV and repeat revenue
• Work closely with the founder and Head of Growth in a fast-moving, high-trust environment

How to Apply

Send your resume plus a short note on one lifecycle/retention program you built or improved (with before/after numbers) to careers@mandalascrubs.com

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