Digital PR Specialist

We are first and foremost a great team full of ambitious and proactive individuals whose goal is to become the best professionals they can be and make Digital Silk a globally renowned digital agency. Our quest for excellence has resulted in our company's growth and continuous need for outstanding team members. We are seeking a Digital PR Specialist with excellent English communication skills and PR know-how to create buzzworthy news topics and PR campaigns with the goal of delivering organic media mentions.Goals

• Secure a minimum of 20 organic media mentions each month (after a warmup period)

The purpose of this goal is to help generate links to our site to improve SEO ranking. It is NOT to do traditional PR. It is purely to help reporters to get info they request and generate links to our site. We offer competitive salaries, yearly growth opportunitiesAND company ownership and shares for ALL our team members. This is for a full-time, remote-work-at-home position as our headquarters are in the US. We are seeking team members that can work up until 4 p.m. EST. You will be interviewing people in the US. Digital Silk is seeking to make IMMEDIATE hires.What We Offer At Digital Silk

• A work culture focused on mutual success and continuous growth
• Competitive pay and scheduled yearly raises
• Shares in the company - share in profit upon company sale
• Challenging projects and opportunity to work with great team members
• Job stability in case of illness, Covid changes, and personal problems
• Work-from-home opportunity
• 4 weeks paid time off

Responsibilities

• Securing organic, high-quality media mentions for Digital Silk from reputable web sources
• Developing and executing weekly digital PR campaigns that drive brand awareness and traffic
• Building relationships with relevant US based journalists
• Identifying websites, groups, associations that we can create relationships with and syndicate our content
• Finding trending topics by researching current trends, news, and discussions that match Digital Silk's focus areas
• Creating briefs for data analysis that are used to create deliverables in the form of economic and other data for rising or expected trends
• Drafting content outlines that are clear, concise, and informative, engaging the reader from start to finish and integrating the gathered data visually to support key findings
• Compiling and fact-checking lists of media contacts relevant to the story using specialized tools that you will pitch through automation and a personalized, manual approach
• Producing monthly reports on digital PR targets based on the data collected from Google, Ahrefs, and Keyhole
• Improve digital PR processes and workflow automation using AI tools and agents

Requirements

• Excellent English grammar and communication skills
• Able to work between 7 a.m. to 4 p.m. EST
• Be a native or near-native English speaker/writer
• 5+ years of experience in media/agency work delivering creative PR campaigns
• Proven experience in using media monitoring tools to pitch stories to a segmented list of journalists
• A good understanding of digital PR tools (skilled with Ahrefs, Haro, Business Wire & Muck Rack, etc.)

Recruitment Steps

• Apply via LinkedIn
• Have an intro call with our Recruiter
• Receive short test
• Send back answers + CV
• Have an interview with our General Manager/Marketing Director and CEO
• Get feedback