Social Media Coordinator

LookOurWay is on the hunt for a creative, strategic, and detail-obsessed Social Media Coordinator to elevate our brand’s digital presence. In this role, you’ll own the planning, execution, and optimization of our social media strategy—building awareness, driving engagement, and converting followers into loyal fans. You should bring a deep knowledge of social media platforms, a flair for content creation, and a passion for fostering community. You’ll succeed easily if you thrive in a fast-paced environment and know how to turn ideas into impact.

Who We Are.

We help businesses thrive by providing creative non-permanent signage solutions. LookOurWay specializes in producing innovative branding and proprietary promotional products that get businesses noticed! Our products include; Air Dancers® brand inflatable tube men, feather flags, custom giant inflatables, advertising balloons, and more.

What You’ll Do.Social Media Strategy & Planning

• Develop, implement, and manage a comprehensive social media strategy aligned with overall business and marketing goals.
• Plan and maintain a content calendar that supports campaign initiatives and enhances audience engagement across platforms including Facebook, Instagram, LinkedIn, X, Reddit, YouTube, and TikTok.
• Stay informed on evolving social media trends, tools, algorithms, and best practices to keep strategies fresh and competitive.
• Assist in social media advertising campaigns, including audience targeting and ad performance tracking.
• Monitor competitor activity and industry trends to refine strategies.

Content Creation & Publishing

• Create, curate, and schedule engaging, high-quality content—including text, images, videos, and infographics—in collaboration with the creative team.
• Ensure all content reflects brand voice and values while driving audience engagement and platform growth.
• Partner with internal teams to ensure brand consistency in messaging, tone, and visual identity across all digital touchpoints.

Community Engagement & Relationship Building

• Monitor and respond to community interactions across all platforms, fostering positive and meaningful conversations.
• Actively engage with followers by answering questions, acknowledging feedback, and encouraging discussion.
• Manage and grow relationships with influencers, brand ambassadors, and digital collaborators to extend brand reach.

Analytics & Reporting

• Track and analyze key performance metrics across platforms to evaluate the effectiveness of content and campaigns.
• Generate regular reports with actionable insights and recommendations to optimize future social strategies.

Who You Are. 

• Exceptional attention to detail with a strong commitment to producing high-quality, error-free work.
• Highly organized with excellent time management skills; able to effectively juggle multiple priorities and meet tight deadlines.
• Energetic, self-motivated, and results-driven with a proactive approach to problem-solving and execution.
• Bachelor’s degree in Marketing, Communications, or a related field required.
• Demonstrated success in a Social Media Coordinator or similar digital marketing role.
• In-depth knowledge of major social media platforms, emerging trends, and performance analytics tools.
• Outstanding written and verbal communication skills, with a clear, engaging, and on-brand voice.
• Proficient in content creation and graphic design tools such as Canva, Adobe Creative Suite, or similar platforms.
• Comfortable working in a fast-paced, collaborative environment with the ability to adapt quickly to change.
• Experience with social media advertising, including audience targeting and campaign optimization, is a strong plus.