This role will shape and execute lifecycle strategies that drive provider activation, engagement, and retention across the customer journey. You will partner closely with Product and Product Marketing to align messaging, triggers, and campaigns with product priorities and business goals. The position calls for a hands-on marketer who can combine strategic roadmap thinking with strong experimentation and data-driven optimization.
Location: Remote
Compensation: $121,600 – $190,000 annually
Responsibilities
- Build and evolve the lifecycle program to improve provider engagement
- Design the provider journey to support activation and long-term retention
- Own segmentation, triggered messaging, and campaign execution
- Create a continuous test-and-learn process to improve program performance
- Collaborate with cross-functional partners to align lifecycle initiatives with product priorities
- Measure and analyze lifecycle results to guide future investment decisions
- 5+ years of experience in a marketplace, subscription, or product-led environment
- Experience building lifecycle programs that influence customer behavior change
- Ability to develop strategic roadmaps and execute them hands-on
- Strong experimental mindset with a focus on learning and improvement
- Proficiency using behavioral data for segmentation and triggered experiences
- Experience collaborating with Product and Product Marketing teams
- Equity compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-home stipend
- Therapy reimbursement
- 16-week parental leave for eligible employees
- Fertility reimbursement and membership
- 13 paid holidays plus company holiday break
- Flexible PTO
- EAP
- Training and professional development